Coronavirus Updates & Resources

The Specialty Equipment Market Association (SEMA) is monitoring the evolving Coronavirus (COVID-19) outbreak and tracking what this means for our industry.

Support for Resellers

SEMA Data Co-op (SDC)

SEMA understands what a challenge it can be to manage product data, we believe that all Suppliers should have direct ownership of their product data and that it should be configured and stored in the accepted industry ACES and PIES standards.

Career Opportunities

HR Hub

This user-friendly hub offers material analyzed by experts focused on relevant and common HR focused matters. Policies, forms, bookmarks, and e-mail alerts are just some of the features that can help your company stay up-to-date on new trends and best practices.

Online Job Board

Connecting automotive employers and candidates has never been easier.

Money Savings

Member Discount Programs - Specialty Equipment Insurance Alliance (SEIA)

Business Insurance Solutions - SEIA delivers insurance solutions that not only protect your business but save you money. In short, their knowledge is your power.

Member Discount Programs - First Data

First Data (Credit Card Processing) - Fast, convenient, and secure payment solutions.

Member Discount Programs - UPS

Save up to 39% on shipping costs. UPS offers special discounts and services for SEMA member-companies.

Product Development

E.O. Preparation & Advocacy Services

The SEMA Compliance Center staff is well-versed in the preparation of CARB EO applications and can assist members with the process. We will also act as a liaison between the SEMA member and CARB staff to address any follow-up questions or testing requirements.

Rapid Prototyping/3D Printing

Providing the opportunity to create rapid, yet functional prototypes. SEMA Garage 3D Printers are equipped with the latest technology to successfully run multiple plastic-based materials for various applications.

Tech Transfer Program

Direct access to OEM CAD data and 3D Scan data, allowing Members to develop products quickly and efficiently - Eligibility requirements apply, contact Luis for more information.


MPMC Business Guidelines Manual

Designed, written and produced specifically for performance parts manufacturers the Business Guidelines Manual addresses challenges and solutions peculiar to such companies.

PRO Sales Certificate

The Professional Restylers Organization (PRO) has released the second edition of the “PRO Sales Training Manual,” a resource designed to help restylers, trimmers and accessory retailers build a more successful dealer-direct sales strategy.

The STAGE series (video series)

Creating a captivating experience alongside WTC, that provides a platform for industry leaders, legends and influencers to share their stories and expertise.

SEMA Education: All Access Business Series (video series)

Is your Business looking for smart ways to grow? SEMA Education has put together a series of videos from the industry's best and brightest to give you the skills and advise to help evolve your business!

Jumpstart Business Operations Series

Market Information

Vehicle in Operation (VIO)

SEMA has partnered with Experian Automotive to offer SEMA members the opportunity to request Vehicles In Operation (VIO) counts. SEMA Market Research can now utilize Experian’s AutoCount Vehicles In OperationSM to offer members new insight into the opportunities available for their business. Experian’s AutoCount Vehicles In OperationSM provides SEMA Market Research access to comprehensive counts of the vehicles on the road in the United States.