PRO CUP CHALLENGE

Returns in 2024!
Applications open in June


Contact PRO Council Director Denise Waddingham at deniselw@sema.org if you are interested.

The PRO Cup Challenge encourages customization of new-model vehicles and raises the awareness of vehicle accessorizing to the general public. It also encourages dealers to work with restylers to offer accessory packages, as a means for increasing sales and profits.

The competition takes place at the SEMA Show and features restylers showcasing a package for a popular new-model vehicle that would take less than 40 hours to execute and cost no more than $15,000. Packages are judged on their mass appeal, ease to replicate, and potential profitability.

PRO CUP CHALLENGE WINNER

AUTO SUNROOF AND LEATHER

2024 Subaru Crosstrek Premium

Auto Sunroof and Leather, an automotive restyling shop in Chester, New York, is the winner of the 2023 SEMA PRO Cup Challenge, a program that raises awareness of vehicle accessorization for new-model vehicles. Auto Sunroof and Leather won the award for its accessory package for the '24 Subaru Crosstrek Premium.

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2023 PEOPLE'S CHOICE AWARD

VIP DISTRIBUTING

2023 GMC Yukon Denali XL

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2023 COMPETITORS

RDMBUILDS

2023 Jeep Gladiator Willys

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APEX CUSTOMS

2024 Ford Mustang GT

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RESTYLERS AFTERMARKET SP

2023 GMC Sierra 1500

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TOP COVERAGE LTD

2023 Ford F-150 Regular Cab

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PRO CUP CHALLENGE WINNER

Automotion Customs Inc., an automotive restyling shop in Warner Robins, Georgia, is the winner of the third SEMA Professional Restylers Organization (PRO) Cup Challenge. Automotion Customs won the award for creating an accessory package for the 2022 Toyota Rav4 XLE that is easy to replicate and ideal for new-car dealers to add mass consumer appeal to their inventory.

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Automotion Customs
Hannah Coulter

2022 Toyota Rav4 XLE

2022 FAN FAVORITE

Top Coverage LTD
Courtney Pahlke

2022 Ford F150 Lightning

2022 COMPETITORS

Auto Image
Mike Gherardi

2022 FORD MUSTANG MACH E

Auto Trim Restyling
Kevin McGowan

2022 CADILLAC ESCALADE SPORT

DPS Automotive
Tom Waitzman

2022 JEEP GRAND CHEROKEE L

Pickup Outfitters of Waco
Jay Ehret

2023 GMC Sierra 2500 SLE

Automotive Concepts
Brett Butterbrodt & Sorin Ganea

2022 Ford Lightning

DPS Automotive, an automotive restyling shop in Arlington Heights, Ill., is the winner of the second SEMA Professional Restylers Organization (PRO) Cup Challenge. DPS Automotive won the award for creating an accessory package for the 2022 Volkswagen Atlas that has wide consumer appeal.

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DPS Automotive
Tom Waitzman

2022 Volkswagen Atlas

2021 COMPETITORS

Hear from the 2021 contestants on the reason they enjoyed the competition.

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Auto Image
Mike Gherardi

2021 Ford F150

Automotive Concepts
Dino Perfetti

2021 Ford Bronco

City Kia / Vaccar Company
Aaron Vaccar

2021 Kia Sorento

Crush Customs
Chelsea Allen

2021 Kia Telluride

DPS Automotive
Tom Waitzman

2022 Volkswagen Atlas

Integrity Customs
Joe Hair

2020 Jeep Gladiator

On the Rocks 4x4
Chris Turgeon

2021 Silverado Chevrolet

WHO IS PRO?

The SEMA Professional Restylers Organization (PRO) is dedicated exclusively to addressing your needs and building awareness of the benefits of vehicle accessorization. In today's ever-changing market, it is critical that companies involved in vehicle accessorization have a means to address and speak out through a unified voice in issues that influence and impact the restyling industry. PRO is that influential voice.

Join PRO

STAFF CONTACT

Denise Waddingham

deniselw@sema.org

909-979-4144