SEMA Cares unites the voice and resources of the aftermarket industry to make a positive difference in young lives.
Join the effort today.
SEMA Cares provides a forum from which our association members can act as a collective influence toward making a positive impact beyond the automotive community.
We are able to significantly improve the lives of many who need it through our support of the great work done by the Austin Hatcher Foundation for pediatric cancer, Childhelp prevention and treatment of child abuse, and the Victory Junction camp for children with serious medical conditions and serious illnesses.
Established in 2007, SEMA Cares steers the same dedication and passion our membership has for automotive to the kind care of children and others in need.
Our primary fundraising is through charitable events and direct donations.
As you can see, the SEMA Cares mission embraces and values the participation of association members and other partners in a collective effort to make the world a better place.
Purchasing a pinewood car is one of the easiest ways to contribute to SEMA Cares. The Annual Pinewood Drags has quickly become a signature event by combining just the right elements of charitable giving, community participation, automotive passion, and youthful spirit.
Donors have three options for participating:
The Industry Cup Challenge takes charitable giving to the next level.
Sponsoring companies are divided into five divisions where they race with high-quality, child-built pinewood cars. Each division crowns a winning company which then goes on to represent that division in an all-out industry race to #1.
Everyone is a true winner as the charities continue to help those in need, the disadvantaged children have fun building toy cars, and the industry engages the community in an overwhelmingly positive way.
The industry challengers each have a limited number of entrants in the following divisions:
The champion can display the impressive trophy for a year with its company name boldly engraved among the winners. It must then be returned, in a Stanley Cup style tradition, as it will be up for grabs again at the next Pinewood Drags where the company will have a chance to defend the title
The donation cost is $1,000 per sponsoring company. The standard pinewood build rules apply to all competing vehicles. Vehicles are randomly assigned and the race is officiated by SEMA Cares volunteers.
SEMA Cares works with select charities that best reflect the values and interests of the automotive specialty equipment industry. We have worked hand-in-hand with each of these charities and seen the positive results that the funding helps provide.
We also look for opportunities to incorporate the joy of automotive into fun activities and fundraising. Projects and camp activities, from pinewood toy car kits to actual vehicle builds, give young minds a very important reprieve from hard life circumstances, even if only for a brief moment.
By donating through SEMA Cares, you make a larger and more significant impact of giving as part of a collective automotive industry voice while still knowing that your contributions go directly to the individual charities without administrative overhead.
There are ways to help others in need beyond financial donations. SEMA Cares hosts and assists with various sponsored events throughout the year.
We offer the opportunity to help behind-the-scenes or work directly with the community members and charitable organizations. If you would like to get involved in making a difference in your area, remotely, or at any SEMA Cares event please let us know by completing a volunteer application.