The SEMA Businesswomen’s Network (SBN) named Rachel Higgins as this week’s #SheIsSEMA Spotlight Member. Higgins is the marketing manager at Oracle Lighting, manufacturers of designer lighting products and technologies for the automotive powersports, motorcycle and marine markets.
Nominated for #SheIsSEMA by a colleague, Higgins is admired for her bigger picture mindset, constant conceptual thinking, and willingness to always help. Find out why Higgins was nominated, below:
Q: How has Rachel contributed to Oracle Lighting?
A: In the past two years of her date to hire, she has grown Oracle Lighting’s ecommerce over 50% and contributed to the growth of our social media campaigns and overall positive direction of the company.
Q: How has Rachel shown leadership in the industry or business?
A: Rachel has shown leadership by continuing to express new ideas and projects to improve the company. Even if it is through another department, her ideas bring unity and positivity.
Q: Tell us a success story that you can share about Rachel.
A: Rachel, along with her colleague in the sales and marketing department, recently launched a program for positive reviews online. Year-to-date of 20 days, the company has 15+ positive reviews online that directly effects customer retention.
Q: Why do you think Rachel is a role model in this industry?
A: Rachel is a positive thinker with great potential in our industry and provides branded marketing and growth within our business.