MARISOL HERRERA

How many years have you been with your current company and what do you enjoy most about working there?

I have been with the ZADM for over 6 years and I have really enjoyed how much the organization has grown and become a staple of SoCal car culture.

What is most challenging part of running your business or job?

The most challenging part is always funding. As a non-profit, we are constantly requesting donations and sponsors for all of the programs and events we host, but it is really refreshing seeing the community come together so we can all give back.

How many years have you been in the industry and what was your first industry job?

I have only been in the industry since I started working here. I was originally a museum/plant girl looking for a new challenge and I started here as a receptionist! Since then, I quickly climbed the ranks and learned about cars by touring the museum by myself, as well as hanging out in the shop!

What are three qualities that got you to where you are today? How have these qualities benefited you?

Dedication, friendliness, and willing to learn anything, I'm a sponge! I was not a car girl before working here, and now I definitely am. The admin team saw the fire in my eyes and gave me opportunities to reach higher than I ever had in my professional career.

Being a woman in the industry, what have been your biggest challenges and accomplishments? Do you have a specific situation that comes to mind?

People always think I am a volunteer or don't know anything about cars. I actually like to stay quiet, let them speak, and turn the whole conversation around, it's actually quite thrilling!

More seriously, though, it has been difficult being a woman in the automotive industry and it has taught me to stand my ground and deal with difficult people who tend to be condescending. Not only am I a woman but I am a Latina as well, so it's been an interesting journey.

Nowadays, I am treated with respect and it is so refreshing.

Who are your role models or mentors in the industry? How have they helped you along the way?

Jessi Combs was one of my first role models, I met her once when I hosted a Women of Speed panel and she was just a great influence. She introduced me to Grease Girl aka Kristin Cline. We ended up collaborating and created Ladies Car Care program, where we teach women how to maintain their vehicle and what to do during a roadside emergency. This program is still in existence today and we couldn't have done it without Jessi, RIP.

What is the best career advice you have received? How has this advice helped you either professionally or personally?

Never give up, some days seem harder than others but I work in heaven. I always work very hard and have a keen attention to detail, and that has never failed to make a statement about my work ethic.

Have you always wanted to work in the automotive industry? What keeps you here?

I never envisioned myself working in the auto industry. Growing up, I never had a real interest in cars but now that I am in it I don't think I could ever leave. I am starting to meet women in my age group who have the same passion as myself and it is very exciting to see what is in store, shout out to Adri Law who hosts Paradise Road Show in Palm Springs!

Who was the most influential person on your career/goals?

My parents, of course! I was always taught to work hard to achieve my goals. They made sure I went to school and participated in college programs in HS, and supported me when I went to UCSB. This very work ethic is a product of my parents determination to help me excel in life!