The SEMA Businesswomen's Network (SBN) named DEANNA HICKS as this week's #SheIsSEMA spotlight member.

Learn about DEANNA HICKS in her interview with SEMA below.

This keeps me in the industry:

Having enough data and insights, affordably.

On a Saturday, you can find me…

28 years, first role was replenishment for Walmart Automotive.

When going into an important meeting I am always…

I think by being focused, organized and willing to listen and learn, I have been able to develop my leadership skills.

If I could go to lunch with one industry leader, living or dead, it would be…

I was actually told once, years ago, that I couldn't call on a certain account because I was female. There have always been obstacles but staying the course and proving myself keeps me motivated.

Do you know, or are you, a woman with a career in the automotive industry? Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the website.