A new sales tool for wheel and tire retailers, the “Ride Guide,” is now available as a free download. Inside the report, users will find graphical representation of test data about the effects of various tire sizes, compiled by the Clemson University International Center for Automotive Research (CU-ICAR). The vehicle performance data includes comparisons on ride comfort, road grip, steering firmness response, directional response and steering speed response. Guided by this information, sales professionals can help consumers narrow their style and design options based on the desired performance characteristics.
Contact Nicole Bradle, SEMA Council Director at (909) 323-2149 or email nicoleb@sema.org.
The WTC Wheel Care Guide is a resource for WTC members to use as an internal staff training piece or as a counter topper resource to provide to customers. The guide provides proper wheel care tips and FAQ’s as well as explains the common wheel surface finishes and the appropriate type of cleaning solution for each. Download the WTC Wheel Care Guide and begin using it as a resource for your staff, distributors, retailers and customers.