In this report, SEMA Market Research provides an overview of the pickups, SUVs, CUVs, and vans that comprise the light-truck market to help find opportunities for your business. As the light-truck market continues to become a bigger part of the vehicle fleet and the aftermarket, understanding the current landscape and future of this market is critical.
The SEMA Market Report provides an overview of the size and scope of the U.S. specialty-equipment market. The 2026 report includes data on how much consumers spent and where they shopped for specialty-automotive parts and accessories in 2025. This report also dives into consumer and economic trends that will affect businesses and our industry as a whole.
The 2026 SEMA Future Trends Report provides a broad overview of the state of the industry in 2025 and tracks industry and economic outcomes to build a baseline for 2026 and assess how the changing auto industry dynamics will affect our market going forward. With insights on the economy and import trends, vehicle sales and financing trends, alternative powertrains, and industry outlook, this report outlines our look at key trends and changes across the industry that will affect consumer spending, industry production, and your business results.
Explore SEMA’s Market Research by clicking into topics that matter most to your business. Each section opens up a collection of related reports, insights, and data tailored to your area of interest. Whether you're looking for trends, forecasts, or consumer behavior, it's all organized to help you find what you need quickly and easily.
SEMA's Market Research team provides information and insight to help our members (and the specialty auto aftermarket industry) make better business decisions. Our focus is on providing reports, data, and consultation to help you understand your market and your consumers. Have questions? We are here to help!
Gavin Knapp
Director, Market Research
909-978-6712
gavink@sema.org
Matt Byun
Manager, Market Research
mattb@sema.org
Denise Aquino
Manager, Industry Analysis
denisea@sema.org
Copyright © 2026 · Specialty Equipment Market Association. All Rights Reserved
The SEMA Market Report provides an overview of the size and scope of the U.S. specialty-equipment market. The 2026 report includes data on how much consumers spent and where they shopped for specialty-automotive parts and accessories in 2025. This report also dives into consumer and economic trends that will affect businesses and our industry as a whole.
Member - FREE Non-Member - FREE
The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2025 report includes data on how much consumers spent and where they shopped for specialty-automotive parts and accessories in 2024. This report also touches upon the latest economic jolts and automotive forecasts.
Member - FREE Non-Member - $2000
The SEMA Market Report provides an overview of the state of the U.S. specialty-equipment market. The 2024 report includes data on specialty-equipment consumer spend, where they shopped for specialty-automotive parts and accessories in 2023, and what the total market size may grow to in the coming years. The report also examines changes within the automotive landscape as well as economic factors that are impacting the market.
Member - FREE Non-Member - $2000
The SEMA Market Report provides an overview of the size and scope of the U.S. specialty-equipment market. The 2023 report includes data on how much consumers spent and where they shopped for specialty-automotive parts and accessories in 2022. The report also looks at automotive trends and economic factors that influence the market. If you want to understand the specialty market this is the place to start!
Member - FREE Non-Member - $2000
The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2022 report includes data collected from consumers and other on how much was spent, and where, on specialty-automotive parts and accessories in 2021. It also examines how consumers and businesses navigated both recovering from 2020, and the supply-chain disruptions that emerged as 2021 went on.
Member - FREE Non-Member - $2000
The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2021 report includes data collected from consumers and other on how much was spent, and where, on specialty-automotive parts and accessories in 2020. It also examines how consumers and businesses adapted to the extraordinary events of 2020, along with how easing restrictions and continued economic recovery may affect the industry over the next couple of years.
Member - FREE Non-Member - $2000
The Spring 2024 report gives a view into the current state of the specialty-equipment industry. This report dives into business sales shifts, hiring trends, and future expectations for specialty-aftermarket products.
Member - FREE Non-Member - $1500
In the Fall 2022 edition of this report, SEMA Market Research explores the current state of the specialty-equipment industry—how businesses are doing, key industry trends and metrics, challenges and opportunities, and outlook for 2023 and beyond.
Member - FREE Non-Member - $1000The 2026 SEMA Future Trends Report provides a broad overview of the state of the industry in 2025 and tracks industry and economic outcomes to build a baseline for 2026 and assess how the changing auto industry dynamics will affect our market going forward. With insights on the economy and import trends, vehicle sales and financing trends, alternative powertrains, and industry outlook, this report outlines our look at key trends and changes across the industry that will affect consumer spending, industry production, and your business results.
Member - FREE Non-Member - $2500
The 2025 SEMA Future Trends Report recaps the issues and outcomes that affected the industry in 2024 and looks at how these areas are likely to affect the market in 2025 and beyond. With insights on the economy, EVs and alternative powertrains, and the demographics shifts in who is driving and buying cars, this report outlines our forecast for the industry and highlights factors that will affect consumer spending and your business results.
Member - FREE Non-Member - $1500
The 2024 SEMA Future Trends Report recaps the issues and outcomes that affected the industry in 2023 and looks at how these areas are likely to affect the market in 2024 and beyond. Even as the US economy has displayed mixed signals over the past several years, the specialty-equipment market has continued its decade long growth push. This report outlines our forecast for continued growth of the industry and highlights factors that will affect consumer spending and your business results.
Member - FREE Non-Member - $1500
In this report, the SEMA Market Research team presents its outlook for 2023 and beyond for the overall economy, the global supply chain, and the specialty-equipment industry. This report also includes a deep dive on vehicle sales and trends, including the latest projections for EVs, as well as key opportunities for the industry moving forward.
Member - FREE Non-Member - $1500
In this report, SEMA Market Research provides its outlook for 2022 and beyond for the overall economy, the global supply chain, and the specialty-equipment industry. This report also includes a deep dive into changing consumer demographics and its potential implications for the aftermarket in the future.
Member - FREE Non-Member - $1500
In this report, SEMA Market Research explores the current landscape of alternative power and electrification in the United States, providing a realistic outlook for electric vehicles in the future as well as implications for the specialty-equipment industry. This report also examines other advanced technologies that are being developed for new vehicles today.
Member - FREE Non-Member - $1000
In this report, SEMA Market Research provides an overview of the pickups, SUVs, CUVs, and vans that comprise the light-truck market to help find opportunities for your business. As the light-truck market continues to become a bigger part of the vehicle fleet and the aftermarket, understanding the current landscape and future of this market is critical.
Member - FREE Non-Member - $2000
This report takes a comprehensive look at the specialty-equipment market for late-model (2010 and newer) pickups. Inside you'll learn about relevant trends in vehicle sales, what parts pickup accessorizers buy, how they shop, what they want from their truck, and how your business can connect with them.
Member - FREE Non-Member - $2000
In this report, SEMA Market Research provides insight into the crossover utility vehicle (CUV) market, both overall and specifically with regard to the emerging opportunity they represent for the specialty-equipment market. Download the report to learn more about these vehicles, how they fit into our industry, and trends to watch.
Member - FREE Non-Member - $1000
The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.
Member - FREE Non-Member - $2000
Did you know that 82% of UTV owners purchase accessories? Did you know the average Accessorizer spends about $1,700 outfitting their UTV? Do you know what the hottest UTV accessories are?
Member - FREE Non-Member - $2000
The light truck market is diverse and growing, accounting for the majority of both new vehicles sold and dollars spent on specialty-equipment aftermarket parts in the U.S. This report looks at how the market for light trucks - pickups, SUVs, CUVs, and vans - is changing, what trends are driving these changes, and where businesses can find opportunities to take advantage of them.
Member - FREE Non-Member - $1000
In this report, SEMA Market Research explores the state of retail in the U.S., both overall and specifically for the specialty-automotive aftermarket. It includes a look at how our industry fits into the broader retail landscape, trends affecting retail consumers and businesses, and what sellers of specialty-automotive products may want to keep an eye on in the future.
Member - FREE Non-Member - $1000
The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts.
Member - FREE Non-Member - $2000
The SEMA Retail Landscape Report offers specialty-automotive businesses insight into the evolving dynamics playing out in parts retail. Designed to help retailers and businesses who work with them understand some of the major strategic challenges and opportunities retailers in our industry face, this report provides an overview of the business landscape as it currently stands and what may be shaping its future.
The report includes:
Young people are an important part of our industry. The SEMA Young Accessorizers Report provides an overview of young accessorizers age 16-24. This report includes data collected on who they are, what and where they modify, how they shop, how cars fit into their social life, and how to reach them.
Member - FREE Non-Member - $2000
The SEMA Vehicle Lifecycles Report provides a deep dive into vehicles of varying model year segments, from classics to modern cars. This report looks into automotive fleet trends, vehicle affordability shifts, and specialty-aftermarket product spend in 2023 between vehicles in different lifestages.
Member - FREE Non-Member - $1000
Aftermarket products can be used on just about any vehicle. However, with over 281 million currently on the road, knowing where the greatest opportunities are can be challenging. This report looks at how the vehicle landscape is shifting, where the greatest opportunities are for our industry, and what trends are on the horizon that may impact your business.
Member - FREE Non-Member - $1000
The SEMA Accessory Opportunity Report provides data-driven insights into the opportunities available to the automotive aftermarket. Designed to help businesses understand which cars and trucks consumers are choosing to personalize, this report provides an overview of the top vehicles for accessorization and outlines emerging segments within the $44.6 billion industry.
The report includes:
In this report, SEMA Market Research explores the specialty aftermarket for classic vehicles. Inside you will find information on how owners relate to their classic vehicle, how they go about achieving their vision, and how businesses can connect with them.
Member - FREE Non-Member - $2000
The Modern Muscle Car Accessorizer Report provides an overview of the specialty-equipment market for muscle cars. The report includes data collected on how consumers modify their late model muscle cars: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.
Member - FREE Non-Member - $2000