In this report, SEMA Market Research explores what the most likely scenarios are for the pandemic, the overall economy and our industry so that you have the information you need to make better business decisions and have more success in 2021 and beyond.
In this report, SEMA explores the current state of the specialty-equipment industry—overall trends, how companies have adapted to the pandemic, current sales and forecasts, and outlook for the future.
The monthly SEMA Industry Indicators Report provides a high-level snapshot of the overall U.S. economy and specialty equipment market to help keep you up-to-date on key trends that can affect your business. These reports will also showcase insights from recent SEMA Market Research reports, or selected topics relevant to our industry.
SEMA’s Market Research team provides information and insight to help our members (and specialty auto aftermarket in general) make better business decisions. Our focus is on developing primary research reports on our industry and consumers, but we are always happy to answer your questions about the industry!
"Magnaflow uses SEMA Market Research reports to determine which market segments will provide them with the greatest sales opportunities for their existing products and new products in development." - Robert Wityczak, Magnaflow
Adding a new product? Looking to expand? Our members-only VIO Program can tell you how many vehicles (and thus potential customers) are out there for your products.
In this report, SEMA Market Research explores what the most likely scenarios are for the pandemic, the overall economy and our industry so that you have the information you need to make better business decisions and have more success in 2021 and beyond.
In this report, SEMA explores the current state of the specialty-equipment industry—overall trends, how companies have adapted to the pandemic, current sales and forecasts, and outlook for the future.
In the fall edition of this report, SEMA looks at how Americans are adapting to the pandemic. This snapshot examines driving patterns, shifts in their retail spending, their financial situation, how they are interacting with the automotive and specialty-equipment industries, and their outlook for the future.
In this report, the SEMA Market Research team explores the current state of American consumers and their outlook for the future. This snapshot looks at their driving patterns and travel perceptions, shifts in their retail and spending behavior, their current and projected financial situation, and how they are interacting with both the automotive and specialty-equipment industries.
The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2020 report includes data collected from consumers and other on how much was spent, and where, on specialty-automotive parts and accessories in 2019. It also includes additional analysis on how COVID-19 impacted the market in early 2020, and how the recovery may play out.
The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.
The report includes:
The SEMA Retail Landscape Report offers specialty-automotive businesses insight into the evolving dynamics playing out in parts retail. Designed to help retailers and businesses who work with them understand some of the major strategic challenges and opportunities retailers in our industry face, this report provides an overview of the business landscape as it currently stands and what may be shaping its future.
The report includes:
The SEMA Accessory Opportunity Report provides data-driven insights into the opportunities available to the automotive aftermarket. Designed to help businesses understand which cars and trucks consumers are choosing to personalize, this report provides an overview of the top vehicles for accessorization and outlines emerging segments within the $44.6 billion industry.
The report includes:
The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2019 report includes data collected from consumers and other sources to deliver broad insight into this $44.6 billion industry.
The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.
The Modern Muscle Car Accessorizer Report provides an overview of the specialty-equipment market for muscle cars. The report includes data collected on how consumers modify their late model muscle cars: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.
Want to know what economic, consumer, and industry trends are in store for the next few years? Explore this and much in the new SEMA Future Trends Report.
Young people are an important part of our industry. The SEMA Young Accessorizers Report provides an overview of young accessorizers age 16-24. This report includes data collected on who they are, what and where they modify, how they shop, how cars fit into their social life, and how to reach them.
The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.
The SEMA Market Report provides an overview on the state of the specialty-equipment market. The 2018 report includes data collected from consumers and other sources to deliver broad insight into this $43 billion industry.
The SEMA Industry Perspectives Report provides a look at the state of the specialty-equipment industry based on insights from a wide range of businesses. In addition to providing metrics that companies can use to compare their business against their peers, the report also looks at sales trends among key business types and additional insight into one or more special topics.
The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.
The market for Advanced Vehicle Technologies (AVT) is developing as a significant new opportunity for companies in the specialty-equipment industry.
The SEMA Market Report provides an overview on the state of the specialty-equipment market.
The Shopping Habits: In-Store & Online report examines where specialty-equipment products are sold, how they are researched, and what products our consumers tend to purchase depending on whether they favor online-only, in-store only, or a mixture of retail channels.
The Specialty-Equipment Consumer Purchase Journey report provides a look at how our core enthusiasts shop for parts and accessories. The report includes information on the specialty-equipment market , a look at the different types of consumers in our industry, and how the most engaged and enthusiastic consumers go from a new project idea to researching part specs to the final purchase.
The U.S. Light Vehicle Fleet Snapshot offers a look at the passenger cars and light trucks on the road, tailored specifically to our industry. The report includes data from the SEMA Member VIO program (powered by Experian Automotive) on current vehicle registrations, along with info from other SEMA research intended to help you understand the following: what vehicles are out there, what kind of opportunity they represent, and how you can use this data to help grow your business.
The SEMA Pickup Report provides an overview of the specialty-equipment market for pickup trucks. The report includes data collected on how consumers modify their pickups: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.
The SEMA Employment Outlook Report provides an overview of the current employment situation in the specialty-equipment market. The report includes data collected on specialty-equipment distributors, manufacturers, retailers, and manufacturer's reps along with government data to deliver insight into our industry's employment needs and challenges.
The SEMA Employment Outlook Report provides an overview of the current employment situation in the specialty-equipment market. The report includes data collected on specialty-equipment distributors, manufacturers, retailers, and manufacturer's reps along with government data to deliver insight into our industry's employment needs and challenges.
Did you know that 82% of UTV owners purchase accessories? Did you know the average Accessorizer spends about $1,700 outfitting their UTV? Do you know what the hottest UTV accessories are?
The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts.
Gavin Knapp
Director, Market Research
909-978-6712
gavink@sema.org
Matt Kennedy
Research Manager
909-978-6730
mattk@sema.org
Kyle Cheng
Research Manager
909-378-4861
kylec@sema.org
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