2023 SEMA Market Report*

The SEMA Market Report provides an overview of the size and scope of the U.S. specialty-equipment market. The 2023 report includes data on how much consumers spent and where they shopped for specialty-automotive parts and accessories in 2022. The report also looks at automotive trends and economic factors that influence the market. If you want to understand the specialty market this is the place to start!

SEMA Future Trends - January 2023*

In this report, the SEMA Market Research team presents its outlook for 2023 and beyond for the overall economy, the global supply chain, and the specialty-equipment industry. This report also includes a deep dive on vehicle sales and trends, including the latest projections for EVs, as well as key opportunities for the industry moving forward.

SEMA State of the Industry – Fall 2022*

In the Fall 2022 edition of this report, SEMA Market Research explores the current state of the specialty-equipment industry—how businesses are doing, key industry trends and metrics, challenges and opportunities, and outlook for 2023 and beyond.

2022 SEMA Pickup Accessorization Report*

This report takes a comprehensive look at the specialty-equipment market for late-model (2010 and newer) pickups. Inside you'll learn about relevant trends in vehicle sales, what parts pickup accessorizers buy, how they shop, what they want from their truck, and how your business can connect with them.

2022 SEMA Market Report*

The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2022 report includes data collected from consumers and other on how much was spent, and where, on specialty-automotive parts and accessories in 2021. It also examines how consumers and businesses navigated both recovering from 2020, and the supply-chain disruptions that emerged as 2021 went on.

SEMA State of the Industry – Spring 2022*

This report explores the current state of the specialty-equipment industry—how businesses are doing compared to before the pandemic, a look at both consumers and the ongoing supply-chain disruption, current trends and sales performance, and outlook for 2022 and beyond.

SEMA CUV Market Snapshot*

In this report, SEMA Market Research provides insight into the crossover utility vehicle (CUV) market, both overall and specifically with regard to the emerging opportunity they represent for the specialty-equipment market. Download the report to learn more about these vehicles, how they fit into our industry, and trends to watch.

SEMA Future Trends - January 2022*

In this report, SEMA Market Research provides its outlook for 2022 and beyond for the overall economy, the global supply chain, and the specialty-equipment industry. This report also includes a deep dive into changing consumer demographics and its potential implications for the aftermarket in the future.

SEMA 2021 Retail Trends Report*

In this report, SEMA Market Research explores the state of retail in the U.S., both overall and specifically for the specialty-automotive aftermarket. It includes a look at how our industry fits into the broader retail landscape, trends affecting retail consumers and businesses, and what sellers of specialty-automotive products may want to keep an eye on in the future.

SEMA Emerging Trends: Electrification, Alternative Power and Advanced Technology*

In this report, SEMA Market Research explores the current landscape of alternative power and electrification in the United States, providing a realistic outlook for electric vehicles in the future as well as implications for the specialty-equipment industry. This report also examines other advanced technologies that are being developed for new vehicles today.

2021 SEMA Market Report*

The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2021 report includes data collected from consumers and other on how much was spent, and where, on specialty-automotive parts and accessories in 2020. It also examines how consumers and businesses adapted to the extraordinary events of 2020, along with how easing restrictions and continued economic recovery may affect the industry over the next couple of years.

SEMA Light Truck Market Snapshot*

The light truck market is diverse and growing, accounting for the majority of both new vehicles sold and dollars spent on specialty-equipment aftermarket parts in the U.S. This report looks at how the market for light trucks - pickups, SUVs, CUVs, and vans - is changing, what trends are driving these changes, and where businesses can find opportunities to take advantage of them.

2021 SEMA Vehicle Landscape Report*

Aftermarket products can be used on just about any vehicle. However, with over 281 million currently on the road, knowing where the greatest opportunities are can be challenging. This report looks at how the vehicle landscape is shifting, where the greatest opportunities are for our industry, and what trends are on the horizon that may impact your business.

Classic Vehicle Report - Classic Cars, Modern Markets*

In this report, SEMA Market Research explores the specialty aftermarket for classic vehicles. Inside you will find information on how owners relate to their classic vehicle, how they go about achieving their vision, and how businesses can connect with them.

SEMA Retail Landscape Report: The Business of Selling to Consumers*

The SEMA Retail Landscape Report offers specialty-automotive businesses insight into the evolving dynamics playing out in parts retail. Designed to help retailers and businesses who work with them understand some of the major strategic challenges and opportunities retailers in our industry face, this report provides an overview of the business landscape as it currently stands and what may be shaping its future.

The report includes:

• The current specialty-automotive retail landscape
• How the industry is changing
• Key challenges and opportunities retailers face
• How retailers can adapt to these changes

SEMA Accessory Opportunity Report: Top Cars and Trucks*

The SEMA Accessory Opportunity Report provides data-driven insights into the opportunities available to the automotive aftermarket. Designed to help businesses understand which cars and trucks consumers are choosing to personalize, this report provides an overview of the top vehicles for accessorization and outlines emerging segments within the $44.6 billion industry.

The report includes:

• The state of the overall U.S. light vehicle market
• Top cars and trucks for accessorization
• Vehicles-In-Operation (VIO) data
• Projected future sales

Modern Muscle Car Accessorizer Report*

The Modern Muscle Car Accessorizer Report provides an overview of the specialty-equipment market for muscle cars. The report includes data collected on how consumers modify their late model muscle cars: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

SEMA Young Accessorizers Report*

Young people are an important part of our industry. The SEMA Young Accessorizers Report provides an overview of young accessorizers age 16-24. This report includes data collected on who they are, what and where they modify, how they shop, how cars fit into their social life, and how to reach them.

SEMA Jeep Wrangler Report*

The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

SEMA Powersports: UTV Accessorization Report*

Did you know that 82% of UTV owners purchase accessories? Did you know the average Accessorizer spends about $1,700 outfitting their UTV? Do you know what the hottest UTV accessories are?

SEMA Consumer Segmentation Report*

The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts.