RESEARCH MATTERS

FEATURED REPORTS

2021 SEMA Market Report

The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2021 report includes data collected from consumers and other on how much was spent, and where, on specialty-automotive parts and accessories in 2020. It also examines how consumers and businesses adapted to the extraordinary events of 2020, along with how easing restrictions and continued economic recovery may affect the industry over the next couple of years.


State of the Industry – Spring 2021

In this report, SEMA explores the current state of the specialty-equipment industry—how the industry weathered the pandemic, current industry trends and sales performance, and outlook for the rest of 2021 and beyond.


INDUSTRY INDICATORS

The monthly SEMA Industry Indicators Report provides a high-level snapshot of the overall U.S. economy and specialty equipment market to help keep you up-to-date on key trends that can affect your business. These reports will also showcase insights from recent SEMA Market Research reports, or selected topics relevant to our industry.

ABOUT SEMA MARKET RESEARCH

What We Do:

SEMA’s Market Research team provides information and insight to help our members (and specialty auto aftermarket in general) make better business decisions. Our focus is on developing primary research reports on our industry and consumers, but we are always happy to answer your questions about the industry!

WHAT PEOPLE ARE SAYING

"Magnaflow uses SEMA Market Research reports to determine which market segments will provide them with the greatest sales opportunities for their existing products and new products in development." - Robert Wityczak, Magnaflow

SEMA Member VIO Program

Adding a new product? Looking to expand? Our members-only VIO Program can tell you how many vehicles (and thus potential customers) are out there for your products.

RESEARCH REPORTS - Market Research

2021 SEMA Market Report

The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2021 report includes data collected from consumers and other on how much was spent, and where, on specialty-automotive parts and accessories in 2020. It also examines how consumers and businesses adapted to the extraordinary events of 2020, along with how easing restrictions and continued economic recovery may affect the industry over the next couple of years.

State of the Industry – Spring 2021

In this report, SEMA explores the current state of the specialty-equipment industry—how the industry weathered the pandemic, current industry trends and sales performance, and outlook for the rest of 2021 and beyond.

SEMA Light Truck Market Snapshot

The light truck market is diverse and growing, accounting for the majority of both new vehicles sold and dollars spent on specialty-equipment aftermarket parts in the U.S. This report looks at how the market for light trucks - pickups, SUVs, CUVs, and vans - is changing, what trends are driving these changes, and where businesses can find opportunities to take advantage of them.

2021 SEMA Vehicle Landscape Report

Aftermarket products can be used on just about any vehicle. However, with over 281 million currently on the road, knowing where the greatest opportunities are can be challenging. This report looks at how the vehicle landscape is shifting, where the greatest opportunities are for our industry, and what trends are on the horizon that may impact your business.

Classic Vehicle Report - Classic Cars, Modern Markets

In this report, SEMA Market Research explores the specialty aftermarket for classic vehicles. Inside you will find information on how owners relate to their classic vehicle, how they go about achieving their vision, and how businesses can connect with them.

SEMA Future Trends - January 2021

In this report, SEMA Market Research explores what the most likely scenarios are for the pandemic, the overall economy and our industry so that you have the information you need to make better business decisions and have more success in 2021 and beyond.

2020 SEMA Market Report

The SEMA Market Report provides an overview on the state of the U.S. specialty-equipment market. The 2020 report includes data collected from consumers and other on how much was spent, and where, on specialty-automotive parts and accessories in 2019. It also includes additional analysis on how COVID-19 impacted the market in early 2020, and how the recovery may play out.

SEMA Retail Landscape Report: The Business of Selling to Consumers

The SEMA Retail Landscape Report offers specialty-automotive businesses insight into the evolving dynamics playing out in parts retail. Designed to help retailers and businesses who work with them understand some of the major strategic challenges and opportunities retailers in our industry face, this report provides an overview of the business landscape as it currently stands and what may be shaping its future.

The report includes:

  • The current specialty-automotive retail landscape
  • How the industry is changing
  • Key challenges and opportunities retailers face
  • How retailers can adapt to these changes

SEMA Accessory Opportunity Report: Top Cars and Trucks

The SEMA Accessory Opportunity Report provides data-driven insights into the opportunities available to the automotive aftermarket. Designed to help businesses understand which cars and trucks consumers are choosing to personalize, this report provides an overview of the top vehicles for accessorization and outlines emerging segments within the $44.6 billion industry.

The report includes:

  • The state of the overall U.S. light vehicle market
  • Top cars and trucks for accessorization
  • Vehicles-In-Operation (VIO) data
  • Projected future sales

Modern Muscle Car Accessorizer Report

The Modern Muscle Car Accessorizer Report provides an overview of the specialty-equipment market for muscle cars. The report includes data collected on how consumers modify their late model muscle cars: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

SEMA Future Trends Report

Want to know what economic, consumer, and industry trends are in store for the next few years? Explore this and much in the new SEMA Future Trends Report.

SEMA Young Accessorizers Report

Young people are an important part of our industry. The SEMA Young Accessorizers Report provides an overview of young accessorizers age 16-24. This report includes data collected on who they are, what and where they modify, how they shop, how cars fit into their social life, and how to reach them.

SEMA Jeep Wrangler Report

The SEMA Jeep Wrangler Report provides an overview of the specialty-equipment market for TJ and JK Wranglers. The report includes data collected on how consumers modify their Jeeps: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

Advanced Vehicle Technology Opportunity Study

The market for Advanced Vehicle Technologies (AVT) is developing as a significant new opportunity for companies in the specialty-equipment industry.

SEMA Pickup Report

The SEMA Pickup Report provides an overview of the specialty-equipment market for pickup trucks. The report includes data collected on how consumers modify their pickups: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products.

SEMA Employment Outlook Report

The SEMA Employment Outlook Report provides an overview of the current employment situation in the specialty-equipment market. The report includes data collected on specialty-equipment distributors, manufacturers, retailers, and manufacturer's reps along with government data to deliver insight into our industry's employment needs and challenges.

SEMA Powersports: UTV Accessorization Report

Did you know that 82% of UTV owners purchase accessories? Did you know the average Accessorizer spends about $1,700 outfitting their UTV? Do you know what the hottest UTV accessories are?

SEMA Consumer Segmentation Report

The SEMA Consumer Segmentation Report establishes a baseline of consumer groups, which we will use to structure ongoing research efforts.

SEMA Market Research Contacts


Gavin Knapp
Director, Market Research
909-978-6712
gavink@sema.org

Matt Kennedy
Research Manager
909-978-6730
mattk@sema.org

Kyle Cheng
Research Manager
909-378-4861
kylec@sema.org

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