2016 WINNER

Aaron Aldrich, Any Level Lift

Aaron is new to the automotive aftermarket industry, establishing Any Level Lift LLC earlier this year. He developed a passion for lifted trucks growing up in a small town in New York. Aaron graduated from Rensselaer Polytechnic Institute with a mechanical engineering degree and normally designs servicing equipment for the U.S. Navy's submarines and aircraft carriers. However, after building and testing a prototype of the Any Level Lift and issuing three related patents, Aaron decided to take a leave of absence to bring the Any Level Lift to market.

"The SEMA Launch Pad prize package has so many elements that will benefit my new business. There is a good reason the competition is titled "Launch Pad" because the prize package is certainly tailored to provide one. Any Level Lift is a new name in the industry and the exposure from the news and magazine articles will help get our name out there, showcase our technology, and build our brand."