SEMA LAUNCH PAD

  

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Roland Hence

2020 Launch Pad Winner

LAUNCH PAD SEMI-FINALISTS ANNOUNCED

With an expanded prize package and increased benefits to applicants, the 9th annual SEMA Launch Pad competition included a record-high number of applications from entrepreneurs of new automotive-related products.

Fifteen semi-finalists have been announced and will now advance onto the next round. Top five candidates will be selected later in the year to pitch their business ideas at the 2021 SEMA Show in front of a panel of iconic industry judges.

Roland Hence

2020 Launch Pad Winner

SEMI-FINALISTS

SEMI-FINALISTS

Cameron Crummie - Owner, MDV

Product: Guard – Modular LED Bluetooth-controlled brush guard for trucks and SUVs.

Adam Gruener - CEO, Off Road In Mind

Product: RGB-Recovery Gear Box – Can be used for recovery gear, emergency gear, or for any other storage needs and is typically attached to a spare tire on the back of a vehicle.

Jonathan Hurley - Owner, ToolBox Widget

Product: ToolBox Widget – Modular tool organizers that allow a mechanic to connect as many tool organizers together as needed, making them customizable to the mechanic.

Monika Kalenski - President and CEO, MEKMagnet

Product: Removable Trail Armor – Printed side body protection paneling utilizing nano-hold technology to stick to aluminum and non-metal vehicles. Protects vehicles from scrapes and scratches when off-roading while adding style with printed graphics.

Brendan McGrath - CEO, Dyme Performance Systems Inc.

Product: Rattlesnake Toolkit – Toolkit that can measure the exact length and angle of a hose assembly down to the millimeter, significantly reducing time and cost.

Robert McKeirnan - President and Managing Partner, Stratos Meccanica LLC

Product: Strada and Corsa Concealed Quick Disconnect Interface – Concealed interface for mounting a license plate to the front of a vehicle. Does not require having to drill holes into the front bumper and does not require tools to remove once installed.

D.J. Potter - CEO, Sawtooth

Product: Sawtooth STRETCH Tonneau Cover and Sawtooth SURFBOARD Cartop Carrier – Tonneau that loads, secures, and protects cargo taller than the pickup truck bed walls.

Alan Reyes - Co-founder and President, Xtrusion Designs LLC

Product: Modular Cargo Bedracks – Modular cargo solution that allows the usage of T-Slot aluminum profiles as its main component, allowing a complete customizable platform for the end user.

Kevin Robinson - President, TRAC LLC

Product: The TRAC Tire Rotation Assistance Cart is a tool designed to simply lift and remove a wheel from a vehicle during service. The tool is designed to reduce workplace injuries while increasing productivity. Use the TRAC and not your back. Available at Liftwithtrac.com. Proudly made in the USA.

Paul Rooprai - CEO, AutoBio LLC

Product: AutoBio Tags – 2.5-inch round cling that goes inside the windshield and is embedded with technology (QR & NFC) that serves as a portal to a car's story and is scannable with a smartphone. No app download required.

Michael Ruhs - Co-founder and CEO, TailHand

Product: TailHand – Customizable platform and accessories system that mounts directly to most pickup truck tailgates, providing an "extra hand" for securing tools and raw materials, transforming a tailgate into a versatile mobile-workstation.

Tom Sawarynski - Owner, Off-Road Research

Product: Smart Cap Module (SCM) – Allows any aftermarket shock absorber with a bridge or remote mounted reservoir to broadcast damper position to an external module or modules.

Michael Sullivan - Owner, Fox Products LLC

Product: RaZorTop Retractable Cap – Roll open tonneau cover that raises up to a full-size cap when needed and retracts when done using it by the press of a button on a wireless remote control.

Edward Tansingco - President, Thinskinz

Product: Thinskinz Door Protectors – Removable hard plastic interior door panel protectors that snap onto OEM interior door panels without fasteners or adhesives to protect doors against damage from objects or pets inside the vehicle.

Dustin Woolf - Owner, Woolfpack Racing

Product: Natural Nitrous – Stand-alone refrigerated system for the air induction of the motor. It lowers the air charge and dehumidifies the moisture which increases horsepower because there are dense oxygen atoms in the cylinder. It also lowers emissions because of the complete burn of the fuel.

Program Details

Program Details

TOP FIVE FINALISTS COMPETE FOR A GRAND PRIZE PACKAGE VALUED UP TO $92,000

  • The ultimate competition for entrepreneurs.
  • Takes place at the world's leading automotive B2B gathering, the SEMA Show.
  • Participants pitch their business idea to a panel of iconic industry judges at a live event.
  • Grand prize package valued at $92,000 includes $75,000 to be used for the benefit of one's business, brand exposure, access to business resources, face time with key industry influencers and more!
 

Prize Packages

GRAND PRIZE

Value: Up to $92,000

  • The finalist and semi-finalist prizes plus:
  • $75,000 to be used for the benefit of your business Value: $75,000
  • 10' x 20' Turn-key Exhibit Space with Premium Placement at the 2022 SEMA Show* Approximate Value: $9,703
  • One full-page, four-color advertisement in SEMA News magazine Approximate Value: $5,885
  • Up to three hours of free custom scanning services at the SEMA Garage Value: $285
  • One-year Tech Transfer Subscription (must qualify; the subscription is forfeited and no substitute or amount will be awarded if not qualified to receive) Value: $360

SECOND PRIZE

Value: Up to $27,000

  • The finalist and semi-finalist prizes plus:
  • $20,000 to be used for the benefit of your business Value: $20,000
  • One full-page, four-color advertisement in SEMA News magazine Approximate Value: $5,885
  • Up to three hours of free custom scanning services at the SEMA Garage Value: $285
  • One-year Tech Transfer Subscription (must qualify; the subscription is forfeited and no substitute or amount will be awarded if not qualified to receive) Value: $360

THIRD PRIZE

Value: Up to $12,000

  • The finalist and semi-finalist prizes plus:
  • $5,000 to be used for the benefit of your business Value: $5,000
  • One full-page, four-color advertisement in SEMA News magazine Approximate Value: $5,885
  • Up to three hours of free custom scanning services at the SEMA Garage Value: $285
  • One-year Tech Transfer Subscription (must qualify; the subscription is forfeited and no substitute or amount will be awarded if not qualified to receive) Value: $360

FINALISTS PRIZE

5 Competitors: Total Prize Value: Up to $4,000

  • The finalist and semi-finalist prizes plus:
  • Invitation to pitch at the Live Event for one of the Top Three prizes held during the 2021 SEMA Show in Las Vegas November 2 – November 5, 2021.
  • SEMA Data Co-op: 50% discount effective for the first year for the entry tier, up to 39 part numbers. Value: $594
  • If not one of the Grand, Second or Third place prize winners, one - ½ page, four color advertisement in SEMA News Magazine. Approximate Value: $3,055.75
  • One Live Chat talking about how you started the business and experience at Launch Pad.
  • One-year Tech Transfer Subscription (must qualify; the subscription is forfeited and no substitute or amount will be awarded if not qualified to receive) Value: $360

SEMI-FINALISTS PRIZE

Value: Up to $8,000

  • One-year SEMA Membership starting the first day of the month after being selected as a Semi-Finalist. Value: up to $2,000**
  • One-year SEMA Council Membership of your choice. Value: Up to $150
  • Complimentary registration to the 2021 Exhibitor Summit, 2 nights of hotel and travel reimbursement for up to $500.
  • Complimentary booth* in the SEMA Launch Pad Pavilion at the 2021 SEMA Show in Las Vegas November 2 – November 5, 2021 Value: $4,508*
  • Two non-transferable exhibitor passes to the SEMA Show
  • Two non-transferable tickets to the SEMA Banquet Approximate Value: $100
  • Onsite Lead Retrieval Tool Value: $490

Prize Packages

All award taxes are the sole responsibility of the award-winning company. Tax liability is based on the value of the prizes. All award winners must complete a W-9 in order to receive a prize.

*No changes are permitted to the booth layout or location within the Pavilion. Company does not accrue SEMA Show seniority points by reason of exhibiting at a 2021 SEMA Show kiosk booth in the New Products Showcase area or the turn-key exhibit space with premium placement in the Launch Pad Pavilion at the 2021 SEMA Show. Company may purchase up to two (2) additional exhibitors passes beyond the complimentary allotment of two (2) exhibitor badges for use by company staff and/or spouse.

**SEMA membership dues are based on business type and annual sales. Maximum value of SEMA membership is $2,000.

*Please review the full Terms & Conditions for prize package

REID LUNDE

2019 Launch Pad Winner

Program Timeline

  • Application Period: April 12, 2021 – May 30, 2021
  • Semi-finalists (15) announced: June 15, 2021
  • SEMA Launch Pad Competition Finals: November 4, 2021 at the SEMA Show in Las Vegas

Basic Requirements

Basic Requirements

  • Applicants: do not need to be a SEMA member.
  • Participation: The business owner, company's leading executive (i.e., president, CEO, CFO, COO), or vice president is the participant on behalf of the company.
  • Functioning Product/Service: The competing business must offer a product or service that is a functioning prototype, functioning concept, or currently for sale.
  • Exhibitor Summit Travel (15 semi-finalists): Travel to the Exhibitor Summit (Las Vegas, NV). SEMA provides event registration, hotel, meals onsite and a $500 Grant to be used towards flight expenses.
  • SEMA Show Travel (15 semi-finalists): Travel to the SEMA Show (Las Vegas, NV) at their own expense to exhibit and compete in the live event. The participant in the original application must make the business pitch before the SEMA Launch Pad judges. (No substitutes)
  • Taxes: All taxes on prizes are the sole responsibility of the prize-winning company. Tax liability is based on the value of the prizes.
  • Intellectual Property: A patent or trademark registration is not required but by entering the competition, the contest participant certifies that he/she has ownership rights to any intellectual property rights (i.e., trademark, copyright, patent, proprietary information) for the company and product/service being marketed, or authorization from the owner of such rights.
  • Residency: Open only to legal residents of the United States and the District of Columbia who are at least 18 years of age (except residents of Alabama and Nebraska, who must be 19 years of age or older) and who have a valid email address.

**Please review the full Terms & Conditions and Selection Criteria.

Past Winners

Past Winners

About

The SEMA Launch Pad is the automotive specialty equipment's ultimate competition for budding entrepreneurs who are ready to introduce their products to a worldwide audience.

While the competition has supported young creators since 2013, the age limit has been removed to make it easier for more participants to qualify. There's also more cash prizes, and more participants than ever will be featured in SEMA's publications and social media channels.

If you have a product or service for the automotive industry, we want to hear from you!