2020 WINNER

Roland Hence, FrontLane, Inc.

Roland Hence, Director of FrontLane, Inc. was named the 2020 SEMA Launch Pad with his product Impulse - Emergency Brake Light. The Impulse is a wireless, battery-powered, emergency brake light that reduces rear-end collisions by pulsing 8 ultra-bright LEDs under extreme braking situations to alert the following driver up to 50% quicker. Impulse can be installed on any passenger vehicle with a standard back windshield in seconds and has a 4-year battery life.

Learn more about Frontlane at http://www.brakingbar.com/