Applications are closed for this year's Feature Vehicle Showcase. Visit the TORA Vehicle Showcase at the 2026 SEMA Show in front of the Las Vegas Convention Center West Hall.
Truck & Off-Road Alliance (TORA) members have an exclusive opportunity to showcase their vehicles in a premier spot at the 2026 SEMA Show in Las Vegas, Nevada.
The TORA Feature Vehicle Program Showcase will highlight up to ten (10) unique builds. Applications are being accepted in the categories of SUV, Side-by-Side, Lifted Truck, Lowered Truck, Overland, Off-Road, EV, CUV/Crossover.
The SEMA Show is the best-attended trade event in the automotive aftermarket industry. Having a feature vehicle at the Show brings invaluable exposure for TORA member companies and puts their work in front of hundreds of thousands of SEMA Show buyers directly outside of the LVCC West Hall. It also increases awareness of the builders and manufacturers whose parts are on their vehicle.
Feature vehicle space at the SEMA Show is typically reserved for exhibitors. However, the TORA Feature Vehicle Program Showcase gives all TORA member exhibiting manufacturers, and non-exhibiting builders, and retailers a rare opportunity to obtain added exposure, as well as showcase the builders and manufacturers whose parts are installed on their vehicle.
Members of the Truck and Off-Road Alliance (TORA) represent the collective interest of all its members through a single, powerful voice that can play a significant role in shaping the industry. They are joined together to form a potent coalition whose mission is to determine and shape the future of the off-road and truck accessory industry. TORA is a council whose member companies manufacture, distribute, sell and/or install accessories for off-road vehicles, light-duty pickup trucks, ATVs, or provide services to the off-road and truck accessory industry.
deniselw@sema.org
909-979-4144