OUR VOLUNTEERS

Hear from our amazing volunteers, including the leads of each group, who are making this build possible.

SBN BUILD LEADS

Cathy Clark, Bob Cook Sales - Sales Representative

Bio: Cathy Clark is the chair of the SBN, and a sales representative for Bob Cook Sales, a leading sales, marketing, and consulting company for manufacturers and resellers of the automotive aftermarket. She is a 14 year veteran of the automotive aftermarket industry.

What are you looking forward to about the build? I am most looking forward to getting my hands dirty and meeting all types of women in the industry.

Sara Morosan, BAJA Forged - President

Bio: Sara is the chair-elect for SBN and President of BAJA Forged. She was born and raised in an automotive family, sharing a passion for automotive and off-roading spanning generations and building since she was 13 years old. Sara has volunteered with several committees and initiatives including SBN, SEMA Cares, LTTA, SEMA Education, and was named SBN Woman of the Year in 2017 and SEMA Person of the Year in 2021.

What are you looking forward to about the build? I met some of the most amazing women in the industry on the All-Female Mustang build: they became my friends, my mentors and my family. It's where I grew the most as a person and as a woman in the industry. This was the moment that I confirmed that I was doing something I loved and passionate about. I'm beyond excited to know that we can bring this to the next generation of women in the aftermarket automotive industry with our 10-year anniversary Bronco build.

BUILD WEEK

Jennifer Petraitis , Driven Lighting Group

Bio: From the windy city but found my way to Georgia by fast cars out of Texas. I take pride working in the aftermarket automotive industry focused on being the best in automotive lighting. When I'm not at work or home you can find me at the dragstrip with a camera or lending a hand helping a radial tire car.

What are you looking forward to about the build? What I look forward to most in this build is seeing the evolution of the past 10 years and all we as women have to offer when it comes to representing SEMA and building a great community for others to be apart of.

Kathryn Reinhardt, 4 Wheel PArts / 4WP Factory - Director of Retail Marketing

Bio: Kathryn is an automotive industry veteran with a passion for marketing aftermarket parts into the hands of the next generation of drivers. Her dedication to the automotive aftermarket includes memberships with SBN, TORA, FLN and SEMA Cares.

What are you looking forward to about the build? This is so much more than customizing a Bronco. This an opportunity for women in the industry to get together and network, get educated through hands-on training and learn about new vehicle segments and ultimately showcase their company and themselves as supporters of women in the industry. This build is also an opportunity to raise money for the next generation of customizers and future employment opportunities for women seeking a career at any level. I am honored to be a part of such a magnificent group of women, both leaders and students who are willing to volunteer and create a vehicle that becomes a building block for women everywhere.

PARTS AND SPONSORSHIPS

Cora Jokinen, Torq-Masters Industries, Inc. – President

Bio: Torq-Masters Industries is the manufacturer of the popular Aussie Locker and TORQ Locker, automatic locking differentials. Over the last 20 years, Cora has been a local 4x4 Club President, Competitive Rock Crawling, Monster Jam Tech Official, welding and fabricating, and Offroad Racing in the Ultra4 series, King of the Hammers, and Rebelle Rally. With a design, engineering and project management background, Cora offers consulting services for Business Strategy, Marketing and Branding in the Automotive and Offroad industry.

What are you looking forward to about the build?I am most looking forward to connecting like minded women together and with companies that want to support women in the industry

Rebeca Olavarrieta, Roco 4x4 – CEO

Bio: Rebeca initially got involved in the automotive industry when she was 16 years old by racing 1/4 mile with her supercharged Mustang Cobra. After graduating cum laude with a Finance degree from Florida International University she dedicated full time to her business Roco4x4. Rebeca took it upon herself to do all the mechanical work, including the welding on her own Jeep. With this project she won the SEMA feature vehicle award, received by Mopar's president Pietro Gorlier during the 2011 SEMA Show.Roco4x4 is now present in Miami, Honduras and Spain, but even the busy business schedule can't keep her off the wheel she has also competed in international off-road events in Venezuela, Honduras, Panama and Germany representing her company Roco 4x4.

What are you looking forward to about the build? Meeting amazing women in the automotive industry! There are many wonderful friendships that were formed during the Mustang build that have endured over the years. I'm also excited about the fact that it is a Bronco, it is a vehicle that has a tremendous legacy and we are very grateful to Ford for the opportunity.

EVENTS

Tiffanie Hartenstein , Oracle Lighting – CEO

Bio: Based in New Orleans, LA I am co-owner of Oracle Lighting with my husband Justin. Currently we have a staff of 32 and growing. Our approach to business has always been with a heavy importance on our culture and our people. We enjoy infusing fun into the workplace while providing new and exciting products into the industry.

What are you looking forward to about the build? I am so excited to be a part of SBN's Bronco build. When a group of women come together with so much passion and a common goal it feels like magic can happen. I am looking forward to creating new friendships along the way and watching an exciting new build come to life.

Aliceje Keyburn, Race Winning Brands – Sr. Graphic Designer

Bio: I have been involved in the powersports and automotive industry for almost 10 years but a passionate fan for all my life. I love what I do, being able to bring my passion for creativity together with my love for powersports/automotive is a dream come true. I ride dirt bikes, I enjoy going to the beach, road trip adventures, traveling - Scotland and Ireland I think are my top places so far I have traveled to.

What are you looking forward to about the build? I am excited for the opportunity to be apart/ participate in SBN's All Female Build this year. I have already met some great connections through SBN and look forward to building more relationships through this build. I think it will also bring attention and shine a light on not just women in the industry but what SBN has to offer to help make those connections and provide resources for interested ladies who may not have known about it.

MARKETING

Charlene Bower, Bower Motorsports Media - Owner

Bio: Charlene has worked in the offroad industry for over 27 years between multi-line motorcycle dealerships, magazine industry, offroad education, and event and media management. Her most recent project is Ladies Offroad Network that offers education for ladies all over the world in the offroad space online and in person.

What are you looking forward to about the build? I am most looking forward to telling the ladies stories to the masses that are going to be working on this build. The Bronco is a blank slate where each of these ladies will be leaving their mark and adding a new chapter to their own journey within the automotive industry.

Mandee Bradshaw

Bio: As the daughter of a shop owner, I have spent most of my career in the automotive industry. My focus has been on helping shop owners get access to the technology and knowledge they need to obtain success. I am currently a Senior Marketing Manager for Aftermarket for Vehlo, a company dedicated to the elevate the automotive repair industry with a set of solutions designed to help repair shops of all sizes become leaders in their markets. I am a mother of two and a passionate car lover with a drive for advancements in technology and industry leadership.

What are you looking forward to about the build? Seeing women coming together about for what they are passionate about is a beautiful thing. Building this vehicle is a showcase of all our combined talents and a great achievement in itself, but doing it while also paving the pathway for the next generation - that's magical.

Beth Brennan, Khan Media - General Manager

Bio: Beth Brennan is the General Manager of TREAD Agency, a part of Kahn Media. She comes from a brand marketing background working in both outdoor and aftermarket automotive industries. She has been involved with SEMA for 5+ years and volunteers for SBN Select Committee.

What are you looking forward to about the build? My favorite part of the build is that we are able to involve so many different women from different backgrounds and with various skill sets. Each one brings something unique to the build! We also get to pull in a lot of different products from SEMA Member companies. I come from the overland and off-road side of aftermarket, so this Bronco Build is particularly fun for me. I also grew up in the Midwest, so going to Detroit to work on it at the new SEMA Garage is an exciting opportunity!

VOLUNTEERS

Haley Keelin , Driven Lighting Group – Social Sales

Bio: I am passionate about all things automotive and started my career young as my father's professional flashlight holder. As I grew older, I worked hard to pave my path in this industry to become who I am today. I now work with the largest brands in automotive lighting with my focus on bringing the best products available to the industry.

What are you looking forward to about the build? I am looking forward to creating a unique Bronco with other influential women in this industry and showcasing it for all to see at SEMA.

Melissa Parker-Boudreaux, Oracle Lighting – National Sales Manager

Bio: Melissa Parker-Boudreaux has recently celebrated 11 years with Oracle Lighting, during which she rose through administration, sales, and is currently the National Sales Manager. Oracle Lighting (www.oraclelights.com), is the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, motorcycle, and marine markets. Melissa oversees a dynamic sales and customer service team, while creating relationships with distribution accounts.

What are you looking forward to about the build? I am most excited to learn more about our industry, other products, and the technical side. Being that the build is all female, I feel excited to learn more about vehicles and our industry without pressure and shame.

PROJECT MANAGER

Sherry Kollien, Motor City Solutions – Program Manager

Bio: Sherry Kollien is a Program Manager at Motor City Solutions managing a fleet of Marketing vehicles for automotive events and brand influencers. She also worked at Ford Motor Company for 30 years. While at Ford she worked in the Dyno Lab performing powertrain testing, managed the SEMA Project Vehicle program and Ford/SEMA Tech transfer program. She served on the SBN council for two terms and TORA for one.

What are you looking forward to about the build? Being part of the SBN Bronco build I am looking forward to mentoring and coaching the next generation of ladies coming into the industry.

VOLUNTEERS


Zoe Aduddell
ICON VEHICLE DYNAMICS

Joanna Agosta Shere
Steele Rubber Products

Jennifer Arnold
Badgerland Offroad LLC

Julia Aschenberg
J A Media LLC/LIA Magazine-Ladies in Autosports

Kelleigh Ash
Battle Motors

Kirstin Backes

Alex Barnes
Adenna

Carmen Belanger-Martin
AM Hot Rod Glass

Patricia Bennett
PC Bennett Solutions

LaRon Michelle Brown
Ford Motor Company

Kelsey Bugjo
Speedway Motors

Sarah Burgess
eBay

Mo Castillo
Southpaw pdr

Rachel Castle
I-CAR

Coelette Chenier
Icon Vehicle Dynamic

Jennifer Chapin
Jennifer Chapin Racing and Tops Off Adventures

Lana Chrisman
Lions Automobilia Foundation & Museum

Shelby Chrisman
Fabtech Motorsports

Denise Clumpner
Iola Old Car Show

Kellie Colf

Marcy Colletti
Findlay Volkswagen

Theresa Contreras
BAJA FORGED

Kira Daczko
Universal Technical Institute

Julieanne DeVooght
Wranglher

Andreanna Ditton
Internet Brands Auto Communities

Sheena Dixon
AutoZone

Kelly Donohoe
Kustom Mobile Designs

Kaleigh Ebner

Stephanie Escalante
Adenna

Frances Farnam
Tink Engineering

Amy Faulk
Hypertech

Aislinn Fulton
Goose Gear

Kelli Gallagher
Dee Zee Inc

Allison Harding
Vintage Air

Clarissa Hernandez

Stephanie Herring
SEMA

Deanna Hicks
K&N engineering

Devin Hofmann
Devine Force Racing

Heather Holler
The Jessi Combs Foundation

Wendy Huynh

Jenna Jefferies
Chemical Guys

Kianna Kitley

Jaclyn Kovalcik
GNR Connex

Diane Levine
Vroom Vroom GIrl

Mercedes Lilienthal
Crankshaft Consulting

Love Lontoc
KW automotive North America, Inc.

Evette Magnani
Axalta Coating Systems

Anna Maria
Powerfull Electric

Erika Marquez
Warn Industries

Tracy and Kendall Marshall
(Mother/Daughter)
Thunder Valley Racing

Christina Mathis
General Motors

Pamela Mathis-Brown
SEMA

Hunter Meyer
Warn Industries

Payten Michaels
Serra Honda Ofallon

Wendy Miles
THE SHOP Magazine (NBM)

Doni Muzzy
Throttle Girls

Valerie Nadalini
Go Rhino

Pamela Oakes
DIY Motor City

Marissa Olivares
Drive Shop

Charlotte G. O'Rourke
Accelerate Marketing Business Solutions

Natalie Ortega
Goose Gear

Amy Jo Osborn
Austin Hatcher Foundation

Emily Osborne
Austin Hatcher Foundation

Lauren Osina

Victoria Peck
WyoTech

Brenda Peon
CP Carrillo

Stacey Phillips
Radiant Writing

Keri Porter
Discover 4x4 Adventures

Gina Quasny
Auto Accents By Gina

Hollie Rebaza
Tuffy Security Products

Claudia Reichel
Ford Motor Company

Lee Riser
Truck Hero

Karen Salvaggio
Thunder Valley Racing

Melissa Scoles
QA1

Brittany Shaffner

Natalie Simon
Ford Motor Company

Johanna Smith
Redline Detection

Carol Sosa
City Classic Cars

Rachel Speir
RS Marqueting

Jaclyn Sunseri
Hemmings

Tara Thompson
Dixie 4 wheel Drive

Jane Thurmond
Real Deal

Megan Torrini

Maggie Valdez
MV Industries Gaskets Inc.

Samantha Vasquez
Southwest Auto Specialties

Shayna Webb
Austin Hatcher Foundation

Cherielynn Westrich
Malwood USA

Sandy Whitcomb
Retired

Melanie White
Hellwif Products

Michelle Wilbur
VMP Performance

Dana Wilke
The Jessi Combs Foundation

Lauren Wilson
SEMA

Sherri Wolford
Myers Tire Supply
Laura Ahumada
DeLaveaga Collision & Restoration
Monique Alexander
TUCKER.ALBIN & ASSOCIATES
Tami Jo Benson
The OutSpring
Jamaka Bertollini
DeLaveaga Collision & Restoration
Emily Burris
Freelance photography
Melinda Criddle
Premier Performance
Kristen Danforth
Camara Davis
Compton College
Valerie Douglas
StageVMedia
Kiesha Foulds
Empriss Alexandra Garrett
Queen Gee's Motorsports, LLC
Trish Horstman
Throttle Girls
Alicia Kollien
Raeia Lail
Steele Rubber Products
Carey Lando
Independent
Kate Martin
JCF - Scholarship Winner
Anna Marza
Katrina Mcl
Tonya Mercer
Yampa Auto Body
Kendra Miller
Dirtfish
Esther Newcomb
Ladies Offroad Network
Kim Pendergast
Magnuson Products
Sahar Piltan
Transamerican Autoparts LLC
Julie Pimentel
DeLaveaga Collision & Restoration
Stephanie Prewett
Chrome Fins Restoration
Lori Ramsey
Hypertech
Jamie Reed
Sport Truck USA/Fox Factory Inc
Alexis Rowley
Aldan American
Cameron Salce
Adenna
Cindy Smith
RimTyme
Amanda Sutton
SEMA
Mary Wessely
Midwest Hot Rods Inc. Plainfield IL
Kelly Rear
Mile Star Tire

MALE ALLIES

SBN would like to thank each of our Male Allies for supporting this build and the women that have participated in it.


Martin Castro
Mile Start Tire

Scott Spiva
Icon Vehicle Dynamics

Brian Fulton
Goose Gear Products

Kyle Ebner
Ford Motor Company

Justin Perrett
Oracle Lighting

WHO IS SBN?

The SEMA Businesswomen's Network is a dynamic group of professionals representing the women of SEMA. The SBN oversees the continued development and management of the SEMA Mentoring Program, the Annual SEMA Speed Networking Breakfast, opportunities for SBN Member Networking, SBN Communications, SBN Projects, development of articles and member features, contributes regularly to SEMA Member News, and much more!

SBN DIRECTOR

Nicole Bradle

nicoleb@sema.org
909-323-2149

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