Hear from our amazing volunteers, including the leads of each group, who are making this build possible.


Cathy Clark, Bob Cook Sales - Sales Representative

Bio: Cathy Clark is the chair of the SBN, and a sales representative for Bob Cook Sales, a leading sales, marketing, and consulting company for manufacturers and resellers of the automotive aftermarket. She is a 14 year veteran of the automotive aftermarket industry.

What are you looking forward to about the build? I am most looking forward to getting my hands dirty and meeting all types of women in the industry.

Sara Morosan, BAJA Forged - President

Bio: Sara is the chair-elect for SBN and President of BAJA Forged. She was born and raised in an automotive family, sharing a passion for automotive and off-roading spanning generations and building since she was 13 years old. Sara has volunteered with several committees and initiatives including SBN, SEMA Cares, LTTA, SEMA Education, and was named SBN Woman of the Year in 2017 and SEMA Person of the Year in 2021.

What are you looking forward to about the build? I met some of the most amazing women in the industry on the All-Female Mustang build: they became my friends, my mentors and my family. It's where I grew the most as a person and as a woman in the industry. This was the moment that I confirmed that I was doing something I loved and passionate about. I'm beyond excited to know that we can bring this to the next generation of women in the aftermarket automotive industry with our 10-year anniversary Bronco build.


Jennifer Petraitis , Driven Lighting Group

Bio: From the windy city but found my way to Georgia by fast cars out of Texas. I take pride working in the aftermarket automotive industry focused on being the best in automotive lighting. When I'm not at work or home you can find me at the dragstrip with a camera or lending a hand helping a radial tire car.

What are you looking forward to about the build? What I look forward to most in this build is seeing the evolution of the past 10 years and all we as women have to offer when it comes to representing SEMA and building a great community for others to be apart of.

Kathryn Reinhardt, 4 Wheel PArts / 4WP Factory - Director of Retail Marketing

Bio: Kathryn is an automotive industry veteran with a passion for marketing aftermarket parts into the hands of the next generation of drivers. Her dedication to the automotive aftermarket includes memberships with SBN, TORA, FLN and SEMA Cares.

What are you looking forward to about the build? This is so much more than customizing a Bronco. This an opportunity for women in the industry to get together and network, get educated through hands-on training and learn about new vehicle segments and ultimately showcase their company and themselves as supporters of women in the industry. This build is also an opportunity to raise money for the next generation of customizers and future employment opportunities for women seeking a career at any level. I am honored to be a part of such a magnificent group of women, both leaders and students who are willing to volunteer and create a vehicle that becomes a building block for women everywhere.


Cora Jokinen, Torq-Masters Industries, Inc. – President

Bio: Torq-Masters Industries is the manufacturer of the popular Aussie Locker and TORQ Locker, automatic locking differentials. Over the last 20 years, Cora has been a local 4x4 Club President, Competitive Rock Crawling, Monster Jam Tech Official, welding and fabricating, and Offroad Racing in the Ultra4 series, King of the Hammers, and Rebelle Rally. With a design, engineering and project management background, Cora offers consulting services for Business Strategy, Marketing and Branding in the Automotive and Offroad industry.

What are you looking forward to about the build?I am most looking forward to connecting like minded women together and with companies that want to support women in the industry

Rebeca Olavarrieta, Roco 4x4 – CEO

Bio: Rebeca initially got involved in the automotive industry when she was 16 years old by racing 1/4 mile with her supercharged Mustang Cobra. After graduating cum laude with a Finance degree from Florida International University she dedicated full time to her business Roco4x4. Rebeca took it upon herself to do all the mechanical work, including the welding on her own Jeep. With this project she won the SEMA feature vehicle award, received by Mopar's president Pietro Gorlier during the 2011 SEMA Show.Roco4x4 is now present in Miami, Honduras and Spain, but even the busy business schedule can't keep her off the wheel she has also competed in international off-road events in Venezuela, Honduras, Panama and Germany representing her company Roco 4x4.

What are you looking forward to about the build? Meeting amazing women in the automotive industry! There are many wonderful friendships that were formed during the Mustang build that have endured over the years. I'm also excited about the fact that it is a Bronco, it is a vehicle that has a tremendous legacy and we are very grateful to Ford for the opportunity.


Tiffanie Hartenstein , Oracle Lighting – CEO

Bio: Based in New Orleans, LA I am co-owner of Oracle Lighting with my husband Justin. Currently we have a staff of 32 and growing. Our approach to business has always been with a heavy importance on our culture and our people. We enjoy infusing fun into the workplace while providing new and exciting products into the industry.

What are you looking forward to about the build? I am so excited to be a part of SBN's Bronco build. When a group of women come together with so much passion and a common goal it feels like magic can happen. I am looking forward to creating new friendships along the way and watching an exciting new build come to life.

Aliceje Keyburn, Race Winning Brands – Sr. Graphic Designer

Bio: I have been involved in the powersports and automotive industry for almost 10 years but a passionate fan for all my life. I love what I do, being able to bring my passion for creativity together with my love for powersports/automotive is a dream come true. I ride dirt bikes, I enjoy going to the beach, road trip adventures, traveling - Scotland and Ireland I think are my top places so far I have traveled to.

What are you looking forward to about the build? I am excited for the opportunity to be apart/ participate in SBN's All Female Build this year. I have already met some great connections through SBN and look forward to building more relationships through this build. I think it will also bring attention and shine a light on not just women in the industry but what SBN has to offer to help make those connections and provide resources for interested ladies who may not have known about it.


Charlene Bower, Bower Motorsports Media - Owner

Bio: Charlene has worked in the offroad industry for over 27 years between multi-line motorcycle dealerships, magazine industry, offroad education, and event and media management. Her most recent project is Ladies Offroad Network that offers education for ladies all over the world in the offroad space online and in person.

What are you looking forward to about the build? I am most looking forward to telling the ladies stories to the masses that are going to be working on this build. The Bronco is a blank slate where each of these ladies will be leaving their mark and adding a new chapter to their own journey within the automotive industry.

Mandee Bradshaw

Bio: As the daughter of a shop owner, I have spent most of my career in the automotive industry. My focus has been on helping shop owners get access to the technology and knowledge they need to obtain success. I am currently a Senior Marketing Manager for Aftermarket for Vehlo, a company dedicated to the elevate the automotive repair industry with a set of solutions designed to help repair shops of all sizes become leaders in their markets. I am a mother of two and a passionate car lover with a drive for advancements in technology and industry leadership.

What are you looking forward to about the build? Seeing women coming together about for what they are passionate about is a beautiful thing. Building this vehicle is a showcase of all our combined talents and a great achievement in itself, but doing it while also paving the pathway for the next generation - that's magical.

Beth Brennan, Khan Media - General Manager

Bio: Beth Brennan is the General Manager of TREAD Agency, a part of Kahn Media. She comes from a brand marketing background working in both outdoor and aftermarket automotive industries. She has been involved with SEMA for 5+ years and volunteers for SBN Select Committee.

What are you looking forward to about the build? My favorite part of the build is that we are able to involve so many different women from different backgrounds and with various skill sets. Each one brings something unique to the build! We also get to pull in a lot of different products from SEMA Member companies. I come from the overland and off-road side of aftermarket, so this Bronco Build is particularly fun for me. I also grew up in the Midwest, so going to Detroit to work on it at the new SEMA Garage is an exciting opportunity!


Haley Keelin , Driven Lighting Group – Social Sales

Bio: I am passionate about all things automotive and started my career young as my father's professional flashlight holder. As I grew older, I worked hard to pave my path in this industry to become who I am today. I now work with the largest brands in automotive lighting with my focus on bringing the best products available to the industry.

What are you looking forward to about the build? I am looking forward to creating a unique Bronco with other influential women in this industry and showcasing it for all to see at SEMA.

Melissa Parker-Boudreaux, Oracle Lighting – National Sales Manager

Bio: Melissa Parker-Boudreaux has recently celebrated 11 years with Oracle Lighting, during which she rose through administration, sales, and is currently the National Sales Manager. Oracle Lighting (www.oraclelights.com), is the market leader in high-quality and innovative LED solutions for the automotive/12Volt, power sports, motorcycle, and marine markets. Melissa oversees a dynamic sales and customer service team, while creating relationships with distribution accounts.

What are you looking forward to about the build? I am most excited to learn more about our industry, other products, and the technical side. Being that the build is all female, I feel excited to learn more about vehicles and our industry without pressure and shame.


Sherry Kollien, Motor City Solutions – Program Manager

Bio: Sherry Kollien is a Program Manager at Motor City Solutions managing a fleet of Marketing vehicles for automotive events and brand influencers. She also worked at Ford Motor Company for 30 years. While at Ford she worked in the Dyno Lab performing powertrain testing, managed the SEMA Project Vehicle program and Ford/SEMA Tech transfer program. She served on the SBN council for two terms and TORA for one.

What are you looking forward to about the build? Being part of the SBN Bronco build I am looking forward to mentoring and coaching the next generation of ladies coming into the industry.


Zoe Aduddell

Jennifer Arnold
Badgerland Offroad LLC

Alex Barnes

Carmen Belanger-Martin
AM Hot Rod Glass

Rachel Castle

Lana Chrisman
Lions Automobilia Foundation & Museum

Shelby Chrisman
Fabtech Motorsports

Denise Clumpner
Iola Old Car Show

Marcy Colletti
Findlay Volkswagen

Theresa Contreras

Kira Daczko
Universal Technical Institute

Sheena Dixon

Stephanie Escalante

Allison Harding
Vintage Air

Stephanie Herring

Wendy Huynh

Diane Levine
Vroom Vroom GIrl

Love Lontoc
KW automotive North America, Inc.

Evette Magnani
Axalta Coating Systems

Anna Maria
Powerfull Electric

Erika Marquez
Warn Industries

Christina Mathis
General Motors

Pamela Mathis-Brown

Payten Michaels
Serra Honda Ofallon

Wendy Miles
THE SHOP Magazine (NBM)

Pamela Oakes
DIY Motor City

Marissa Olivares
Drive Shop

Charlotte G. O'Rourke
Accelerate Marketing Business Solutions

Lauren Osina

Victoria Peck

Brenda Peon
CP Carrillo

Keri Porter
Discover 4x4 Adventures

Gina Quasny
Auto Accents By Gina

Hollie Rebaza
Tuffy Security Products

Lee Riser
Truck Hero

Karen Salvaggio
Thunder Valley Racing

Melissa Scoles

Brittany Shaffner

Natalie Simon
Ford Motor Company

Johanna Smith
Redline Detection

Rachel Speir
RS Marqueting

Shawn Strain

Maggie Valdez
MV Industries Gaskets Inc.

Samantha Vasquez
Southwest Auto Specialties

Melanie White
Hellwif Products

Michelle Wilbur
VMP Performance

Lauren Wilson

Sherri Wolford
Myers Tire Supply
Sana Abbas
Rush truck center
Joanna Agosta Shere
Steele Rubber Products
Laura Ahumada
DeLaveaga Collision & Restoration
Madeline Albright
Veloci Performance Products
Monique Alexander
Iori Arata
Vivid Racing
Lindsey Argo
Doetsch Off-Road
Lindsey Argo
Doetsch Offroad
Chelsea Arnold
The retrofit source
Julia Aschenberg
J A Media LLC/LIA Magazine-Ladies in Autosports
Kelleigh Ash
Battle Motors
Alana Ashley
Montgomery College
Taylor Babcock
Mpower Silicone Lighting
Kirstin Backes
SCT / Bully Dog
Monica Baeza
Contra Costa College / Caltrans
Kim Barks
Complete Car & RV Repair Center
Lisa Barret
Patricia Bennett
PC Bennett Solutions
Tami Jo Benson
The OutSpring
Jamaka Bertollini
DeLaveaga Collision & Restoration
Tracie Bock
Andrea Bottini
Jennifer Bowman
Malco Pro
Mandee Bradshaw
Emily Bradsher
Oceanside Truck Service
Rebecca Bray
Lordco Auto Parts
Beth Brennan
Kahn Media
LaRon Brown
Ford Motor Company
Kelsey Bugjo
Speedway Motors
Sarah Burgess
Emily Burris
Freelance photography
Candie Cain
Cain Creations
Amanda Caldwell
Bubba Rope
Zoe Carmichael
Jessi Combs Foundation
Courtney Casey
Trail Tested MFG
Mo Castillo
Southpaw pdr
Coelette Chainer
Icon Vehicle Dynamic
Jennifer Chapin
Jennifer Chapin Racing and Tops Off Adventures
gloria chee
USA Express
Coelette Chenier
ICON Vehicle Dynamics
Tonia Childers
Steelbender Offroad 4x4
Connie Clark
Clark Services
S. Kellie Colf
Colf Creative Resources
Kathleen Cook
Kylie Courter
Melinda Criddle
Premier Performance
Anne Dahl
Fireline Medics
Kristen Danforth
Laurel Dasher
PDM Automotive
Camara Davis
Compton College
Melissa Dennis
Competition Clutch, Inc.
Rebecca Derkink
RD American Cars & Trucks
Julieanne DeVooght
Andreanna Ditton
Internet Brands Auto Communities
Jacki Dodd
Covercraft Industries
Kelly Donohoe
Kustom Mobile Designs
Valerie Douglas
Missy Dutto (Perez)
North coast county water / skyline college
Jerry Ellner
Emily Evans
Emily Evans Consulting LLC
Frances Farnam
Tink Engineering
Megan Farrand
CTK automotive customs
Amy Faulk
Dez Ferrell
Nessys Kustoms
Amy Fitzgerald
Cool Hand Customs
Sylvia Fort
El Camino College
Sylvia Fort
El Camino College
Kiesha Foulds
Kaylee Freeman
Vague Industries
Yolo Freeman
Yolo Freeman/Yeti Built/GRL PWR'D
Caley Freitas
Datsun Spirit INC
Breanna Frydenlund
Aislinn Fulton
Goose Gear
Kelli Gallagher
Dee Zee Inc
Empriss Alexandra Garrett
Queen Gee's Motorsports, LLC
Audrey Gerberding
Audrey Gerberding Motorsports
John Gerwatosky
Advanced Fiberglass Concepts
Michelle Goertz
Classic Coach Restorations
Dawn Gonzalez
Idemitsu Lubricants America
Karyn Goodfriend
Warm Industies
Lisa Gowin
Gowin Mechanical
Talena Handley
Girlie Garage
Gwen Hawver
Vision Interface
Stevie Heidemann
Griot's Garage
Clarissa Hernandez
Marisol Herrera
The Zimmerman Automobile Driving Museum
Deanna Hicks
K&N engineering
Zakarria Hill
Devin Hoffman
Devine Force Racing
Amanda Holbert
Fierce Female
Heather Holler
The Jessi Combs Foundation
Trish Horstman
Throttle Girls
Codie Houtchens
Do It All Repair
Loretta Jacobs
Royalty Upholstery & Custom Color
Jenna Jefferies
Chemical Guys
Katherine Jenings
Sterling Mccall Lexus
Lexi Jens
Weber state Automotive
Matilda Johnson
Rusty Bones Productions
Kasia Jones
Kat Pak Kustom
Karen Karl
ZSPEC Design
Taylor Keller
Pennsylvania College of Technology
Kianna Kitley
Natalie Kodak
First Brands Group
Alicia Kollien
Jaclyn Kovalcik
GNR Connex
Donna Krizik
PC Bennet
Raeia Lail
Steele Rubber Products
Carey Lando
Kristen Lassen
Red Rock Harley Davidson
April Leone
onX Offroad
Ariana Leopardi
Carl Zeiss IQS
Amanda Lewis
Shiftworks, Inc
Faith Lietz
Mercedes Lilienthal
Crankshaft Consulting
Billy Longfellow
Air Design USA
Katie Lyon
Iowa State University
Kelli Mallicote
Bodyguard Bumpers
Tracy Marshall
Thunder Valley Racing
Kendal Marshall
Thunder Valley Racing
Kate Martin
JCF - Scholarship Winner
Miguel Martinez
Drive Shop
Anna Marza
Kathy McCulskey-Darrah
Tyoga Container
Meghan McEwen
SS Motorsports
Amanda McFaline
Battery-Biz Inc
Katrina Mcl
Leonard McLaughlin
Alpine CNC
Sheryl Melendez
Tonya Mercer
Yampa Auto Body
Hunter Meyer
Warn Industries
Cassidy Miletti
Mickey Thompson
Kendra Miller
Lasey Mitchell
Sara Morosan
LGE-CTS Motorsports
Victoria Murphy
HP Tuners
Doni Muzzy
Throttle Girls
Valerie Nadalini
Go Rhino
Esther Newcomb
Ladies Offroad Network
Breanna Ngow
Rachael Oberhelman
Revolutionary Machine Parts
Natalie Ortega
Goose Gear
Amy Jo Osborn
Austin Hatcher Foundation
Emily Osborne
Austin Hatcher Foundation
Angie Parrish
German Performance options
Breanna Paxton
"Bronco Fanatic" @bronco_bre on Instagram
Kim Pendergast
Magnuson Products
Tracie Percell
Borla Performance
Taylor Perkins
Fox Factory
Krista Pickens
Buckle Up Buttercup
Sahar Piltan
Transamerican Autoparts LLC
Julie Pimentel
DeLaveaga Collision & Restoration
Stephanie Prewett
Chrome Fins Restoration
Stephanie Prewett
Chrome Fins Restoration
Lori Ramsey
Jamie Reed
Sport Truck USA/Fox Factory Inc
Jennifer Reed
Forgestar Custom Performance Wheels
Claudia Reichel
Ford Motor Company
Peyton Rey
Americas most wanted 4x4
Guilliana Reyes
K&N/ Staff
Amber Rice
Bandit Offroad
Alicia Rodriguez
Rebecca Rohland
Blackcat Vinyl & Upholstery LLC
Katie Rooprai
AutoBio Tags
Alexis Rowley
Aldan American
Miranda Rumfelt
General Motors
Cameron Salce
Jeanie Sanchez
airpro diagnostics
Victoria Schein
Ford Motor Company
Jaclyn Schindler
K&N Engineering, Inc.
Susye Sisk
Bob Cook Sales
Danielle Sliozis
HP Tuners
Cindy Smith
Shabnam Soliamani
Park Place LTD
Carol Sosa
Brittni Specker
West-MEC High School
Samantha Spille
Highlift Offroad
Hannah Stout
Jessi Combs Foundation
Jaclyn Sunseri
Amanda Sutton
Tracy Teuscher
The Buzz Maker
Susan Thomas
The Tech Group
Tara Thompson
Dixie 4 wheel Drive
Jane Thurmond
Real Deal
Megan Torrini
Elizabeth Uebelhoer
Leadcar Honda
Elizabeth Veysey
AirPro Diagnostics
Dayna Walker
Shayna Webb
Austin Hatcher Foundation
Lindsay Webdell
Solar Gard
Mary Wessely
Midwest Hot Rods Inc. Plainfield IL
Cherielynn Westrich
Malwood USA
Sandy Whitcomb
Elizabeth White
Covercraft Industries
Dana Wilke
The Jessi Combs Foundation
Stephanie Yang


The SEMA Businesswomen's Network is a dynamic group of professionals representing the women of SEMA. The SBN oversees the continued development and management of the SEMA Mentoring Program, the Annual SEMA Speed Networking Breakfast, opportunities for SBN Member Networking, SBN Communications, SBN Projects, development of articles and member features, contributes regularly to SEMA Member News, and much more!


Nicole Bradle