Scroll through the complete program to learn about the various sessions available to attendees. To find out more about each speaker, click on the panelist bar.
This fast-paced, interactive session is designed to maximize connections in a short amount of time. Attendees will rotate through structured, timed conversations, meeting new peers, sharing experiences, and building meaningful relationships. Whether you’re looking for mentorship, collaboration, or simply to expand your network, this session will set the stage for lasting professional connections throughout the Forum.
Key Takeaways:
Hard work alone doesn’t guarantee opportunity, influence, or impact. This keynote challenges you to stop waiting to be recognized and start taking greater ownership of how you show up, the value you bring, and the impact you want to create. You’ll explore how self-awareness, strategic thinking, visibility, credibility, and relationships work together to expand your influence—and leave with practical ways to communicate your value, stop playing small, and lead your career with greater intention.
Tangible Takeaway: Impact Map
Ann Sheu is a keynote speaker and founder of Mpowered Journey, where she helps high-performing individuals and leaders better understand who they are, what matters most, and how they want to show up in their work and lives. Her work is centered around a question that becomes increasingly important as our opportunities and responsibilities grow: How do we make choices that reflect what we truly value, rather than simply following the expectations, habits, and definitions of success we’ve inherited along the way?
Through practical frameworks, candid storytelling, and highly relatable insights, Ann helps people identify the values and patterns shaping their decisions and create greater alignment between what matters to them and how they actually live and lead.
A former attorney and graduate of Southern Methodist University, Ann has spent over two decades working with individuals, leadership teams, and organizations to foster meaningful growth and stronger alignment. She brings a practical, approachable perspective to the realities of ambition, opportunity, competing priorities, and the many roles we each hold. Her message encourages people to know themselves more deeply, make more deliberate choices, and define success in a way that feels authentic to both their leadership and their lives.
This fast-paced leadership lab drops attendees into real workplace challenges where communication breaks down, priorities compete, and decisions carry real consequences. Through collaborative problem-solving and honest discussion, participants will pressure-test their leadership instincts, gain practical insight from diverse perspectives, and leave with actionable approaches they can immediately apply in difficult situations back at work. Each attendee leaves with a “Pressure Response Framework” they can use when priorities conflict, emotions are high, or decisions carry consequences.
Tangible Takeaway: Decision-Making Framework
Breaking into the industry at 16 as the youngest engineer in her division, Dr. Kelleigh Shankel has since built a 28-year career defined by innovation, culture building, and leading organizations through growth and change. With nine degrees including a PhD and more than 40 patents, she has combined barrier-breaking achievements with a reputation as both an innovator and a culture builder. She now serves as Chief Technology Officer at Battle Motors, leading engineering, operations, quality, and product development across EV and ICE platforms.
Across her career, she has driven strategy in high-stakes environments transforming operations, scaling teams, and steering billion-dollar organizations through growth and disruption. She is recognized for combining technical depth with people-centered leadership, building strong cultures while guiding organizations through complex change. Her approach balances innovation, operational rigor, and the belief in a simple truth: technology drives progress, but people drive results.
VP of Marketing, Hard Head Veterans
Katie Abraham is VP of Marketing at Hard Head Veterans, a veteran-owned American manufacturer of ballistic helmets and industrial hard hats built for the people who protect and build freedom. She is also the President of Falcon Dynamic, a motorsports and off-road instruction and consulting company dedicated to educating drivers and growing the next generation of talent in the industry.
With fourteen years of leadership experience and eleven in marketing, she builds the systems, teams, and strategies that drive real growth, across DTC and B2B channels, on the race track, and in the dirt.
A Rebelle Rally competitor, off-road driving and recovery professional, and SEMA Businesswomen’s Network Select Committee member, Katie shows up the same way everywhere — direct, passionate, and the people around her.
President, Dee Zee Manufacturing
For Kelli Gallagher, Dee Zee is more than a company. It’s part of her family legacy. As Dee Zee’s second-generation President, Kelli combines deep organizational knowledge with more than two decades of automotive industry experience to lead the company into the future.
Kelli joined Dee Zee in July 2009 as Director of Human Resources after building a successful career in accounting, finance, and business operations. Prior to returning to Dee Zee, she held positions with UPS as an Automotive Accountant for the Iowa District, Quality Service Corporation as a Staff Accountant, and O’Halloran International, an Iowa-based semi-tractor dealership with multiple locations, where she served for 15 years and advanced to Controller.
She holds a Bachelor of Science in Business Administration with majors in Finance and Management from Drake University and maintains both the Senior Professional in Human Resources (SPHR) designation through HRCI and the SHRM Senior Certified Professional (SHRM-SCP) credential. Her unique combination of financial expertise and human resources leadership has provided a strong foundation for guiding Dee Zee’s continued growth and success.
As President, Kelli is responsible for the strategic direction and overall operations of the company. She works closely with the Board of Directors and leadership team to establish both short- and long-term objectives, drive operational excellence, and ensure sustained financial strength. Under her leadership, Dee Zee continues to deliver high-quality automotive products to original equipment manufacturers (OEMs) and the automotive aftermarket while maintaining its commitment to innovation, quality, and customer satisfaction.
Kelli firmly believes that success begins with the right people. She is passionate about fostering a workplace culture built on diversity, opportunity, and inclusion. She takes tremendous pride in the broad range of backgrounds, languages, cultures, and talents represented across the Dee Zee workforce. As the automotive industry continues to evolve through advances in technology, manufacturing, and quality standards, Kelli remains committed to providing opportunities for employees to grow while positioning the company for long-term success.
Outside of the office, Kelli enjoys spending time with family and friends and embracing the outdoors whenever possible. Whether relaxing by the ocean, riding motorcycles with her husband, or taking her trike out for a ride, she appreciates the sense of freedom and adventure that comes with what she affectionately calls “wind therapy.”
Kelli credits Dee Zee’s success to the dedicated employees whose hard work, passion, and commitment drive the company forward every day. She is proud to continue the legacy built by previous generations and remains excited about the opportunities ahead as Dee Zee continues to grow, innovate, and strengthen its position as an industry leader.
“Anything is possible with the right team of people.” That belief continues to guide Kelli’s leadership and Dee Zee’s vision for the future.
Lauren Osina is the Director of Marketing at Malco Products, Inc., the Barberton, Ohio–based specialty chemical manufacturing company her grandfather founded in 1953. As a member of the fourth generation to lead the family business, Lauren works alongside her father and her brother to carry that legacy forward.
Lauren grew up in the family business and knows it from the inside out. Since officially joining Malco in 2012, she has worked across sales, digital marketing, and corporate communications, giving her a ground-level view of how a legacy brand earns attention in a modern market. She led Malco’s rebrand, unveiling a bold new brand identity and packaging at the 2024 SEMA Show, and carried that work forward in 2026 by transitioning Presta Marine into Malco Marine, bringing the company’s marine care line under the Malco brand. She also played a key role in the 2025 acquisition of the Auto Magic brand. Most recently, she has helped build strategic partnerships with Holley Performance Products, launching the Holley High-Performance Car Care line, and with INDASA USA, which now serves as the exclusive channel partner for Malco’s Presta Products line.
Lauren earned her Bachelor of Arts from the University of Colorado in 2007 and her Master of Arts from The Ohio State University in 2011. Committed to her community, she serves on the Board of The Lippman School and on the Barberton City Schools Business Advisory Council. Away from work, Lauren spends her time with her two children and their dog, Clover, practicing yoga and exploring the parks of Northeast Ohio.
Behind every successful leader is a list of failures, setbacks, bad decisions, and moments they wish they could redo. This facilitated lunch creates space for the honest conversations most professionals never hear by exploring the mistakes, risks, disappointments, and hard lessons that shaped real leadership growth. Attendees will leave feeling less alone, more resilient, and more willing to take the risks required for growth and opportunity.
Tangible Takeaway: Personal Failure Resume and Lessons Learned
Kelsy Hill is a seasoned entrepreneur and business development leader whose career spans the automotive, motorsports, nonprofit, and healthcare sectors. She brings together a rare combination of strategic marketing acumen, demonstrated track record in business development and revenue generation, hands-on automotive and motorsports experience, and a sustained commitment to philanthropic and community leadership.
She currently serves as a consultant in senior roles at multiple companies and takes great pride in guiding start-ups to globally recognized brands to success. Kelsy has built a reputation for applying limited resources, be it time, money or staff, precisely when and where they’re needed.
Her industry and personal expertise has helped define the modern automotive enthusiast lifestyle through storyboarding groundbreaking campaigns for vehicle and product launches, executing large-scale activations and in-person events, and finding unique ways to connect consumers to companies that result in long-term brand loyalty.
Kelsy is an active endurance racing driver and team owner-manager, participating in multi-class races. Her competitive motorsports involvement dates back to 2017, where she has been a consistent presence on the podiums with her teammates. Thanks to a lifelong passion for vintage and performance vehicles, Kelsy has progressively increased engagement with manufacturers, suppliers and industry experts across the US and Europe throughout her career in a natural development of business relationships and various consulting projects in motorsports. From race track paddocks to concourse concept lawns, Kelsy has been part of many success stories for businesses and individuals alike.
Prior to leaning into her passion in the automotive industry, she enjoyed a successful career in the healthcare sector managing multibillion-dollar projects and founding community-driven service line initiatives that shaped the healthcare industry in communities across the country. Kelsy served as Senior Director and Healthcare Sector Leader at CCS, a consulting firm, and held leadership and research-focused positions at NewYork-Presbyterian Hospital, NewYork Weill Cornell Medical Center and The Glaucoma Foundation.
Kelsy holds a B.A. dual-major in Political Science and Philosophy from Colgate University, with a minor in natural sciences, where she played Division I women’s lacrosse, served as representative in the Student Government and chaired multiple Panhellenic community initiatives as a member of Kappa Alpha Theta. As an alumni, Kelsy chairs her class reunion and annual giving committee and is very engaged with current and prospective students through the Alumni Admissions Council.
Deja Mitchell is an automotive professional, collision educator, and founder of Driving With Dej, a platform created to help everyday drivers feel more confident before and after an accident.
She currently serves as a Service Center Supervisor, supporting fleet maintenance operations, technician development, vehicle readiness, and overall service center efficiency. Her experience in auto collision, fleet operations, and customer education has shaped her passion for making the automotive industry easier for everyday drivers to understand.
Through Driving With Dej, Deja is committed to turning collision confusion into clarity by educating consumers on accident readiness, claims, repairs, and their rights. She is also an ICAR Platinum-certified professional and continues to grow as a leader within the automotive industry.
Too often, strong ideas get ignored because they are delivered with hesitation, over-explaining, or lack of confidence. This session helps attendees strengthen executive presence, communicate with greater clarity under pressure, and speak in ways that build credibility, influence, and trust in high-visibility conversations. Attendees will leave with practical tools to stop shrinking in important moments and start communicating like leaders.
Tangible Takeaway: Executive Communication Toolkit
Erica Sietsma is the Founder and CEO of Autofluencer and former Chief Strategy Officer and COO of DAS Technology. With more than 25 years leading strategy, operations, and innovation in automotive technology, she brings a practitioner’s view of leadership, shaped in both the executive suite and the startup trenches.
Sara Oettinger is a Marketing Manager at AMSOIL, where she leads integrated marketing initiatives across sponsorships, brand partnerships, events, digital campaigns, and customer engagement programs. In her role, she collaborates with cross-functional teams and industry partners to drive business results through clear communication, strategic influence, and strong leadership. Sara is passionate about helping emerging leaders build confidence, communicate with purpose, and ensure their ideas are heard in high-impact conversations.
Kelsy Hill is a seasoned entrepreneur and business development leader whose career spans the automotive, motorsports, nonprofit, and healthcare sectors. She brings together a rare combination of strategic marketing acumen, demonstrated track record in business development and revenue generation, hands-on automotive and motorsports experience, and a sustained commitment to philanthropic and community leadership.
She currently serves as a consultant in senior roles at multiple companies and takes great pride in guiding start-ups to globally recognized brands to success. Kelsy has built a reputation for applying limited resources, be it time, money or staff, precisely when and where they’re needed.
Her industry and personal expertise has helped define the modern automotive enthusiast lifestyle through storyboarding groundbreaking campaigns for vehicle and product launches, executing large-scale activations and in-person events, and finding unique ways to connect consumers to companies that result in long-term brand loyalty.
Kelsy is an active endurance racing driver and team owner-manager, participating in multi-class races. Her competitive motorsports involvement dates back to 2017, where she has been a consistent presence on the podiums with her teammates. Thanks to a lifelong passion for vintage and performance vehicles, Kelsy has progressively increased engagement with manufacturers, suppliers and industry experts across the US and Europe throughout her career in a natural development of business relationships and various consulting projects in motorsports. From race track paddocks to concourse concept lawns, Kelsy has been part of many success stories for businesses and individuals alike.
Prior to leaning into her passion in the automotive industry, she enjoyed a successful career in the healthcare sector managing multibillion-dollar projects and founding community-driven service line initiatives that shaped the healthcare industry in communities across the country. Kelsy served as Senior Director and Healthcare Sector Leader at CCS, a consulting firm, and held leadership and research-focused positions at NewYork-Presbyterian Hospital, NewYork Weill Cornell Medical Center and The Glaucoma Foundation.
Kelsy holds a B.A. dual-major in Political Science and Philosophy from Colgate University, with a minor in natural sciences, where she played Division I women’s lacrosse, served as representative in the Student Government and chaired multiple Panhellenic community initiatives as a member of Kappa Alpha Theta. As an alumni, Kelsy chairs her class reunion and annual giving committee and is very engaged with current and prospective students through the Alumni Admissions Council.
Pressure has a way of revealing how we really lead. When the stakes are high, the options are imperfect, and emotions are running hot, even experienced leaders can default to avoiding conflict, over-controlling, rushing to solve, or trying to keep everyone happy. In this interactive workshop, you’ll uncover your own patterns under pressure and learn a practical way to slow down, get clear on what matters most, and make difficult decisions with greater intention, confidence, and trust.
Tangible Takeaway: Leadership Decision-Making Framework
Ann Sheu is a keynote speaker and founder of Mpowered Journey, where she helps high-performing individuals and leaders better understand who they are, what matters most, and how they want to show up in their work and lives. Her work is centered around a question that becomes increasingly important as our opportunities and responsibilities grow: How do we make choices that reflect what we truly value, rather than simply following the expectations, habits, and definitions of success we’ve inherited along the way?
Through practical frameworks, candid storytelling, and highly relatable insights, Ann helps people identify the values and patterns shaping their decisions and create greater alignment between what matters to them and how they actually live and lead.
A former attorney and graduate of Southern Methodist University, Ann has spent over two decades working with individuals, leadership teams, and organizations to foster meaningful growth and stronger alignment. She brings a practical, approachable perspective to the realities of ambition, opportunity, competing priorities, and the many roles we each hold. Her message encourages people to know themselves more deeply, make more deliberate choices, and define success in a way that feels authentic to both their leadership and their lives.
Executive presence is tested most in difficult moments when emotions are high, pressure is real, and people are watching how leaders respond. This interactive session helps attendees strengthen confidence, communicate with clarity under pressure, and show up with greater authority in high-stakes conversations, presentations, and leadership situations. Attendees will leave with practical techniques to manage pressure, command attention, and communicate with greater confidence and influence.
Tangible Takeaway: Executive Presence Checklist
Kelsy Hill is a seasoned entrepreneur and business development leader whose career spans the automotive, motorsports, nonprofit, and healthcare sectors. She brings together a rare combination of strategic marketing acumen, demonstrated track record in business development and revenue generation, hands-on automotive and motorsports experience, and a sustained commitment to philanthropic and community leadership.
She currently serves as a consultant in senior roles at multiple companies and takes great pride in guiding start-ups to globally recognized brands to success. Kelsy has built a reputation for applying limited resources, be it time, money or staff, precisely when and where they’re needed.
Her industry and personal expertise has helped define the modern automotive enthusiast lifestyle through storyboarding groundbreaking campaigns for vehicle and product launches, executing large-scale activations and in-person events, and finding unique ways to connect consumers to companies that result in long-term brand loyalty.
Kelsy is an active endurance racing driver and team owner-manager, participating in multi-class races. Her competitive motorsports involvement dates back to 2017, where she has been a consistent presence on the podiums with her teammates. Thanks to a lifelong passion for vintage and performance vehicles, Kelsy has progressively increased engagement with manufacturers, suppliers and industry experts across the US and Europe throughout her career in a natural development of business relationships and various consulting projects in motorsports. From race track paddocks to concourse concept lawns, Kelsy has been part of many success stories for businesses and individuals alike.
Prior to leaning into her passion in the automotive industry, she enjoyed a successful career in the healthcare sector managing multibillion-dollar projects and founding community-driven service line initiatives that shaped the healthcare industry in communities across the country. Kelsy served as Senior Director and Healthcare Sector Leader at CCS, a consulting firm, and held leadership and research-focused positions at NewYork-Presbyterian Hospital, NewYork Weill Cornell Medical Center and The Glaucoma Foundation.
Kelsy holds a B.A. dual-major in Political Science and Philosophy from Colgate University, with a minor in natural sciences, where she played Division I women’s lacrosse, served as representative in the Student Government and chaired multiple Panhellenic community initiatives as a member of Kappa Alpha Theta. As an alumni, Kelsy chairs her class reunion and annual giving committee and is very engaged with current and prospective students through the Alumni Admissions Council.
Finding great people is hard. Keeping them engaged, growing, and performing is an entirely different leadership challenge. In this interactive workshop, you’ll examine the difference between leading and managing, uncover where your own leadership may be creating—or preventing—accountability, and learn practical ways to give your people the clarity, communication, support, and ownership they need to succeed. You’ll leave with a simple framework for becoming the kind of leader great people want to work for.
Tangible Takeaway: The Leadership & Management Playbook for High-Performing Teams
Ann Sheu is a keynote speaker and founder of Mpowered Journey, where she helps high-performing individuals and leaders better understand who they are, what matters most, and how they want to show up in their work and lives. Her work is centered around a question that becomes increasingly important as our opportunities and responsibilities grow: How do we make choices that reflect what we truly value, rather than simply following the expectations, habits, and definitions of success we’ve inherited along the way?
Through practical frameworks, candid storytelling, and highly relatable insights, Ann helps people identify the values and patterns shaping their decisions and create greater alignment between what matters to them and how they actually live and lead.
A former attorney and graduate of Southern Methodist University, Ann has spent over two decades working with individuals, leadership teams, and organizations to foster meaningful growth and stronger alignment. She brings a practical, approachable perspective to the realities of ambition, opportunity, competing priorities, and the many roles we each hold. Her message encourages people to know themselves more deeply, make more deliberate choices, and define success in a way that feels authentic to both their leadership and their lives.
Great leadership starts with clarity about what you want and the confidence to take intentional action to make it happen. This session helps attendees connect mindset, intention, and action to create greater momentum in their careers and lives. Participants will identify what they want to move toward, recognize what may be holding them back, and develop practical strategies to turn intention into meaningful progress.
Tangible Takeaway: Personal Intention and Action Plan
Tiffanie Hartenstein is the CEO and co-founder of Oracle Lighting. A graduate of the University of New Orleans, she and her husband launched Oracle while still in college and have since grown it into a nationally recognized brand.
Under her leadership, Oracle has earned over 10 placements on the Inc. 5000 list and received accolades such as SBA Louisiana Exporter of the Year and recognition from the U.S. Senate as a Small Business Champion. Tiffanie is passionate about fostering a strong team culture, spearheading employee recognition programs and the creation of company-wide Guiding Principles that reflect Oracle’s core values.
She currently serves as Chair of SEMA’s Business Women’s Network (SBN), where she champions mentorship, leadership, and the advancement of women in the automotive industry.
Melanie White is known throughout the aftermarket as a proven leader for both her own business accomplishments and her dedication to the industry. Hailing from a founding SEMA-member company that has exhibited since the very first SEMA Show in 1967 at Dodger Stadium in Los Angeles, she represents the fourth generation to join the family business established by her great-grandfather in 1946. White started in Hellwig’s sales department cold calling 18 years ago, working her way up to vice president before ultimately becoming the company’s first female CEO. And earned her woman owned certification status in 2023. Even while tackling those considerable company responsibilities, she has always been an equally enthusiastic SEMA volunteer. In fact, White’s involvement with the association has included membership in six SEMA councils and networks. In addition to earning several service awards from her council groups, she was among SEMA News’ first roster of “35 Under 35” young and rising talents in 2012. She was named SEMA Person of the Year in 2018, and awarded SEMA Businesswoman’s of the year award in 2017. White also served as chair of the Truck and Off-Road Alliance (TORA) and has been an outspoken industry advocate, participating in Washington, D.C., Rallies and joining other SEMA members on international business-development trips. She currently Chair of the SEMA Board of Directors. She is wife to her high school sweetheart and mom to her 15-year-old boy.
This session helps attendees translate leadership insights and personal growth into actionable next steps for their careers and organizations. Participants will identify opportunities to expand their influence, increase their impact, and create meaningful momentum through intentional leadership and strategic action.
Tangible Takeaway: 90-Day Leadership Action Plan
Business Coach
Leveraging enterprise operational experience at Walt Disney World and crisis scaling in the Gulf South, Julie Couret helps business owners trade reactive firefighting for strategic momentum and scalable growth. Powered by Exponential Momentum methodology and proprietary, research-based Building Dynamic Leaders program, she builds executive bench strength, navigates complex succession planning, and challenges leadership teams to execute with uncompromising clarity.
The professionals who create the greatest impact are not always the loudest, smartest, or most experienced. They are the ones who understand how decisions, priorities, people, and business outcomes connect. This session challenges attendees to think beyond day-to-day responsibilities by exploring how high-impact leaders evaluate tradeoffs, navigate competing priorities, influence decisions, and connect their work to larger organizational goals. Attendees will leave with a stronger strategic mindset, greater business awareness, and practical ways to contribute more intentionally, think more broadly, and create greater impact regardless of role or title.
Tangible Takeaway: Strategic Thinking Framework
Joanna Agosta Shere is the President/CEO of Steele Rubber Products – a 3rd generation family business that manufactures restoration rubber products for classic cars, street rods, RVs and recreational boating. Joanna’s grandfather started the business in 1958 because there was a gap in available products for his own 1931 Cadillac Touring Sedan and now the company serves the automotive restoration and street rod, RV, and recreational boating markets. Joanna has worked in a variety of departments starting by helping her grandmother file invoices to summer jobs in the manufacturing plant while in high school. She received a BA in Journalism from the University of North Carolina at Chapel Hill with a focus on Public Relations. She also received a Masters in Business Administration and a Masters of Science in Leadership and Organizational Change from Pfeiffer University of Charlotte, NC. In 2005, after working outside of industry for several years, Joanna came back to the family business working in different sales and marketing roles before becoming President in 2020. Joanna volunteers on the Automotive Restoration Market Organization (ARMO) Select Committee of SEMA serving as Immediate Past Chair and previously served on the Chamber of Catawba County’s Board of Directors Executive Committee. She is very interested in legacy and continuity of family businesses in our industry. In her free time, she enjoys spending time with friends and family and traveling. She lives in Denver, NC with her husband, David, and dogs, Dexter, Bridget and Neville.
Attendees will leave with:
Tangible Takeaway: Business Impact Action Plan
Breaking into the industry at 16 as the youngest engineer in her division, Dr. Kelleigh Shankel has since built a 28-year career defined by innovation, culture building, and leading organizations through growth and change. With nine degrees including a PhD and more than 40 patents, she has combined barrier-breaking achievements with a reputation as both an innovator and a culture builder. She now serves as Chief Technology Officer at Battle Motors, leading engineering, operations, quality, and product development across EV and ICE platforms.
Across her career, she has driven strategy in high-stakes environments transforming operations, scaling teams, and steering billion-dollar organizations through growth and disruption. She is recognized for combining technical depth with people-centered leadership, building strong cultures while guiding organizations through complex change. Her approach balances innovation, operational rigor, and the belief in a simple truth: technology drives progress, but people drive results.
Founder & CEO, PC Bennett Solutions
Patricia Bennett is a technology executive, entrepreneur and longtime advocate for businesses in the automotive aftermarket. As Founder and CEO of PC Bennett Solutions, an elite Acumatica Gold Partner, she helps automotive aftermarket and other businesses across the United States leverage technology to work smarter, make better decisions and achieve their business goals.
With more than 20 years of experience in the technology and ERP industry, Patricia has led hundreds of successful ERP implementations and developed numerous applications designed to address the unique needs of businesses. Her experience spans a wide range of ERP platforms, including Acumatica, Solomon, Great Plains and Microsoft Dynamics, giving her a unique perspective on how technology can support the evolving needs of the automotive aftermarket.
Patricia has been recognized as an Acumatica Most Valuable Professional for four consecutive years and is an accomplished conference presenter, industry advisory board member and active leader in the technology community. She brings a practical, people-focused approach to leadership and technology, emphasizing the importance of understanding how people work—not simply the technology they use.
Her connection to the automotive aftermarket and her experience building and leading a technology business give Patricia a unique perspective on leadership, innovation and navigating change in an evolving industry—making her a valuable voice for women looking to grow their influence and impact.
Patricia holds a Master’s degree in Management Information Systems from Barry University and Bachelor of Science degrees in Computer Science and Mathematics from Florida State University.
Emily Radcliffe is the Director of Client Services at The Limitless Agency, an integrated marketing agency named to the Inc. 5000 list of America’s fastest-growing private companies. With more than a decade of experience spanning digital marketing, client leadership, and agency operations, she helps organizations translate ambitious business goals into clear, sustainable growth strategies. Her leadership approach is grounded in thoughtful communication, shared accountability, and the belief that strong results and healthy teams should reinforce one another.
Emily’s aftermarket automotive experience includes leading integrated digital marketing partnerships for clients, including Seat Covers Unlimited and Ironman 4x4. Her work has spanned paid media, SEO, conversion rate optimization, analytics, and ecommerce strategy. For Seat Covers Unlimited, she helped drive seven consecutive quarters achieving at least a 3x return on ad spend, contributing to the partnership’s recognition as a finalist at the 2025 US Search Awards. Through her work in the aftermarket automotive space, Emily has developed a deep admiration for the women building influential careers, challenging expectations, and creating new opportunities within the automotive industry.
A New Orleans native, Emily brings the city’s warmth, resilience, and appreciation for community to her professional and volunteer work. She previously served as Director of Admissions for an all-girls Catholic high school, where she continues to volunteer, and formerly served as an Area Membership Director for Phi Mu Fraternity.
Outside of work, Emily is an avid athlete who recently completed her fifth half-marathon and first HYROX competition. She also coaches an under-six girls’ softball team at Girard Playground, where her niece plays. Between distance running, HYROX, and coaching youth softball, Emily has learned that performance is rarely limited by a lack of ambition. More often, the challenge is quieting the voice that insists we should be faster, further ahead, or doing more.
A returning attendee of the SEMA Businesswomen’s Network Women’s Leadership Forum, Emily is honored to join the panel “Sustainable Success: Balancing Ambition and Well-Being.”
Sara Oettinger is a Marketing Manager at AMSOIL, where she leads integrated marketing initiatives across sponsorships, brand partnerships, events, digital campaigns, and customer engagement programs. In her role, she collaborates with cross-functional teams and industry partners to drive business results through clear communication, strategic influence, and strong leadership. Sara is passionate about helping emerging leaders build confidence, communicate with purpose, and ensure their ideas are heard in high-impact conversations.
Erica Sietsma is the Founder and CEO of Autofluencer and former Chief Strategy Officer and COO of DAS Technology. With more than 25 years leading strategy, operations, and innovation in automotive technology, she brings a practitioner’s view of leadership, shaped in both the executive suite and the startup trenches.
Many talented professionals stay overlooked not because they lack capability, but because their value, leadership potential, and contributions are not visible in the right ways. This session helps attendees strengthen their professional reputation, increase visibility, and position themselves as trusted, credible leaders by learning how to communicate value, build influence, and stop assuming great work will speak for itself.
Tangible Takeaway: Personal Brand & Visibility Roadmap
VP of Marketing, Hard Head Veterans
Katie Abraham is VP of Marketing at Hard Head Veterans, a veteran-owned American manufacturer of ballistic helmets and industrial hard hats built for the people who protect and build freedom. She is also the President of Falcon Dynamic, a motorsports and off-road instruction and consulting company dedicated to educating drivers and growing the next generation of talent in the industry.
With fourteen years of leadership experience and eleven in marketing, she builds the systems, teams, and strategies that drive real growth, across DTC and B2B channels, on the race track, and in the dirt.
A Rebelle Rally competitor, off-road driving and recovery professional, and SEMA Businesswomen’s Network Select Committee member, Katie shows up the same way everywhere — direct, passionate, and the people around her.
Burnout is no longer just a wellness issue. It is quietly destroying creativity, decision-making, engagement, and long-term performance inside organizations. This session challenges leaders to rethink the pressure, pace, and expectations driving their teams while exploring practical ways to create healthier, more sustainable cultures where people can perform at a high level without running themselves into the ground.
Tangible Takeaway: Sustainable Leadership Plan
Human Resources Director, JEGS Performance
Alyson Issler is a people-focused HR leader who enjoys helping teams grow, supporting leaders, and making the workplace a place where people can do their best work. With more than 20 years of experience, she currently serves as Director of Human Resources at JEGS Automotive, bringing a practical approach and fresh ideas to everything from employee engagement to leadership development.
Her career has taken her across manufacturing, distribution, and e-commerce, working with teams throughout the United States and Canada. Whether she’s helping leaders navigate change, simplifying a complicated process, or finding new ways to recognize employees, Alyson enjoys turning challenges into opportunities.
Outside of work, Alyson has been married for 21 years and is the proud mom of three teenage boys- so life is rarely quiet, and there’s never a shortage of activity! She and her family call Waldo, Ohio, home, where raising teenagers provides plenty of opportunities to practice communication, negotiation, and a good sense of humor.
Lauren Osina is the Director of Marketing at Malco Products, Inc., the Barberton, Ohio–based specialty chemical manufacturing company her grandfather founded in 1953. As a member of the fourth generation to lead the family business, Lauren works alongside her father and her brother to carry that legacy forward.
Lauren grew up in the family business and knows it from the inside out. Since officially joining Malco in 2012, she has worked across sales, digital marketing, and corporate communications, giving her a ground-level view of how a legacy brand earns attention in a modern market. She led Malco’s rebrand, unveiling a bold new brand identity and packaging at the 2024 SEMA Show, and carried that work forward in 2026 by transitioning Presta Marine into Malco Marine, bringing the company’s marine care line under the Malco brand. She also played a key role in the 2025 acquisition of the Auto Magic brand. Most recently, she has helped build strategic partnerships with Holley Performance Products, launching the Holley High-Performance Car Care line, and with INDASA USA, which now serves as the exclusive channel partner for Malco’s Presta Products line.
Lauren earned her Bachelor of Arts from the University of Colorado in 2007 and her Master of Arts from The Ohio State University in 2011. Committed to her community, she serves on the Board of The Lippman School and on the Barberton City Schools Business Advisory Council. Away from work, Lauren spends her time with her two children and their dog, Clover, practicing yoga and exploring the parks of Northeast Ohio.
Emily Radcliffe is the Director of Client Services at The Limitless Agency, an integrated marketing agency named to the Inc. 5000 list of America’s fastest-growing private companies. With more than a decade of experience spanning digital marketing, client leadership, and agency operations, she helps organizations translate ambitious business goals into clear, sustainable growth strategies. Her leadership approach is grounded in thoughtful communication, shared accountability, and the belief that strong results and healthy teams should reinforce one another.
Emily’s aftermarket automotive experience includes leading integrated digital marketing partnerships for clients, including Seat Covers Unlimited and Ironman 4x4. Her work has spanned paid media, SEO, conversion rate optimization, analytics, and ecommerce strategy. For Seat Covers Unlimited, she helped drive seven consecutive quarters achieving at least a 3x return on ad spend, contributing to the partnership’s recognition as a finalist at the 2025 US Search Awards. Through her work in the aftermarket automotive space, Emily has developed a deep admiration for the women building influential careers, challenging expectations, and creating new opportunities within the automotive industry.
A New Orleans native, Emily brings the city’s warmth, resilience, and appreciation for community to her professional and volunteer work. She previously served as Director of Admissions for an all-girls Catholic high school, where she continues to volunteer, and formerly served as an Area Membership Director for Phi Mu Fraternity.
Outside of work, Emily is an avid athlete who recently completed her fifth half-marathon and first HYROX competition. She also coaches an under-six girls’ softball team at Girard Playground, where her niece plays. Between distance running, HYROX, and coaching youth softball, Emily has learned that performance is rarely limited by a lack of ambition. More often, the challenge is quieting the voice that insists we should be faster, further ahead, or doing more.
A returning attendee of the SEMA Businesswomen’s Network Women’s Leadership Forum, Emily is honored to join the panel “Sustainable Success: Balancing Ambition and Well-Being.”
Desirée is a Plant Manager at Dee Zee Manufacturing, a Tier 1 automotive supplier, where she has progressed from a machine operator to leadership over the past nine years. Her career path has shaped a practical, hands-on leadership style rooted in real-world experience across the production floor.
Developing within a diverse workforce, she brings a unique perspective on communication, team development, and operational efficiency. Desirée is passionate about using AI and emerging technology as practical tools to improve decision-making, streamline workflows, and enhance everyday execution. She is committed to helping others lead with clarity, confidence, and intent.
WLF has given attendees the tools to lead with greater confidence, influence, visibility, and impact. This high-energy closing session introduces the Maven Mindset, helping attendees turn those insights into clarity, intentional goals, and action by connecting curiosity, values, and vision to what comes next. Attendees will leave feeling re-energized and confident that they have the tools and mindset to take their next step and make it happen.
Jeni is the Founder and CEO of HAVEN Creative, a brand and customer experience consultancy that partners with organizations that build, move, and power the world. A Charlotte Business Journal Power 100 honoree and 2026 Most Admired CEO, she has spent the last decade working alongside hundreds of leaders and teams, helping them clarify their vision, align brand and customer experience, and achieve meaningful growth. Under her leadership, HAVEN has earned spots on the CBJ Fast 50 (2023, 2024) and the Inc. 5000 (2026).
Through that work, Jeni noticed a powerful pattern — strategy and tools can only take a business so far. The real differentiator is mindset and momentum. That insight led her to create the Maven Mindset and GSD Flywheel, practical frameworks designed to help leaders move from feeling stuck or overwhelmed to gaining clarity, confidence, and momentum — and actually getting sh*t done.
Jeni brings a practical, no-BS perspective, real-world business experience, and actionable insight leaders can apply immediately.
At the Women's Leadership Forum, every educational session includes a Tangible Takeaway—a practical resource you can take back to your workplace and use immediately. From leadership playbooks and career conversation toolkits to action plans and worksheets, these tools are designed to help you apply what you've learned with confidence and authenticity long after the event ends.
The SEMA Businesswomen's Network is a dynamic group of professionals representing the women of SEMA. The SBN oversees the continued development and management of the SEMA Mentoring Program, the Annual SEMA Speed Networking Breakfast, opportunities for SBN Member Networking, SBN Communications, SBN Projects, development of articles and member features, contributes regularly to SEMA Member News, and much more!
nicoleb@sema.org
909-323-2149