Women in the automotive industry face unique challenges. The SEMA Businesswomen's Network (SBN) is offering a comprehensive leadership training called the "Women's Leadership Forum," which is designed specifically to help women in the automotive aftermarket industry advance in their careers.

By bringing women together for focused leadership training, the event educates, inspires and supports women to thrive in the workplace.

Learning tracks enable participants to focus on the aspects that they are most interested in, whether it is personal development or general leadership. The program also provides an intimate setting for networking, games and building new friendships. Creating a place for SBN members to come together and give each other support, advice and opportunity is an invaluable experience.



Reserve your seat by February 28th

Key Education Highlights:


9:20 – 10:20 am  Opening Keynote Session: Leading into the Future
10:55 – 11:55 am Panel Discussion: Gender Equity and HR: Why It's Critical to Diversity, Equity and Inclusion Efforts
1:00 – 2:00 pm and 2:30 – 3:30 pm Breakout Session:
  • Six Keys to Building a Winning Team
  • Executive Presence & Organizational Savvy… Rounding Edges, Without Cutting Corners
3:30 pm - 4:30 pm Wrap Up and Action Planning


9:05 – 9:45 am Opening Keynote: The New Leadership Challenge – Advancing Women in the Marketplace
9:45 – 10:30 am Fireside Chat: Executive Leadership Exchange
11:00 – 12:00 pm  Keynote with Interactive Workshop: Face Failure Fearlessly: A Roadmap to Success
1:00 – 1:45 pm and 1:50 – 2:35 pm   Breakout Session:
  • Fit to Lead and Fit to Thrive
  • Communication Mastery: How the Platinum Rule Trumps the Golden Rule
2:45 – 3:45 pm Wrap up and Action Planning


The 2023 SBN Women's Leadership Forum will offer a variety of sessions that will help you as an individual grow in your personal and career journeys. Formats will include interactive workshops, panel discussions, keynotes and much more. Take a look at the various education formats below, along with a breakdown of each session.

Session Format Format Description
Keynote The keynote will feature expert thought leaders and innovators bringing fresh perspectives and innovative ideas to help elevate and strengthen your leadership skills.
Executive Leadership Exchange - Fireside Chat This event is designed to allow an Emerging Executive an opportunity to engage in a dialogue and Q&A session with a Senior Industry Executive. A senior Industry executive will share their career journey including obstacles, roadblocks, successes through storytelling, best practices and insights.
HR/DEI Panel Discussion The HR/DEI panel discussion will provide specific strategies to increase the representation of women. This session is designed to provide shared solutions for women's engagement within an organization. The panel discussion is designed to deliver actionable content. It is led by an experienced Chief HR Officer and is joined by industry HR/DEI professionals.
Interactive Workshop These sessions are designed to enable discussions of critical issues in a smaller, more intimate gathering and to dive deeper into more complex topics.
Application and Action Planning The Application and Action Planning session is designed to help attendees define specific actions needed to achieve their application. This session will provide a clear picture of the actions that are needed to achieve your goals and a way to track and record progress.


Help your company take advantage several benefits by sponsoring activities and giveaways at the SBN Women's Leadership Forum. Check-out the opportunities below. Secure your sponsorship package online here.


  1. Designed for women in the automotive aftermarket
    Women often struggle in the working world, from being able to say "no" to being respected for one's thoughts and ideas. The challenge is amplified in the male-dominated automotive industry. The comprehensive leadership training brings women who share common struggles in the industry together to address and discuss common challenges.
  2. Breakout sessions + inspiring speakers and informative sessions
    The three-day program includes key note sessions, break out sessions and key assets to provide learning post event from top speakers and experts. Participants can choose breakout sessions that are most important to them. The sessions will focus on providing assistance for both professional leadership and personal development.
  3. Reduced cost for SBN members
    SBN members will receive a reduced rate of $599, compared to the non-SEMA member rate of $799.
  4. Grow your tribe of women allies
    This event is a safe environment for females to come together to express challenges and wins. The varied activities and connections will make attendees feel comfortable and relaxed and help SBN members find 'their people'. Participants will leave with contacts and connections that can serve as support in the future.
  5. Amplify your executive presence
    Many women don't feel comfortable sharing their professional wins or know how to do it in the right way to advance an idea, project or cause. Participants will learn how to fine-tune their presence, build relationships and communicate value that impacts women at all levels in organizations.


Reserve your room at the Avenue of the Arts hotel in Costa Mesa by February 8th to receive the discounted rate.

3350 Avenue of the Arts
Costa Mesa, CA 92626

This hotel is an eclectic post-modern luxury hotel located in the heart of Costa Mesa—California's City of the Arts. SBN guests will enjoy spacious residential-styled living spaces with lakeside views. In addition, the hotel's one-of-a-kind Tribute Portfolio Hotel features Silver Trumpet Restaurant & Bar with flavor exploding cuisine that aligns perfectly with the local culture of the Theater and Arts District. Clean lines, bold art, and luxury touches of gold fashion create a sanctuary for creatives and fashionistas.

After you register, you will be able to access the link allowing you to book a discounted hotel room at $199 per night.


Average Rate = $350 per night
Discounted rate = $199 per night


The SEMA Businesswomen's Network is a dynamic group of professionals representing the women of SEMA. The SBN oversees the continued development and management of the SEMA Mentoring Program, the Annual SEMA Speed Networking Breakfast, opportunities for SBN Member Networking, SBN Communications, SBN Projects, development of articles and member features, contributes regularly to SEMA Member News, and much more!


Nicole Bradle