Women in the automotive industry face unique challenges. The SEMA Businesswomen's Network (SBN) is offering a comprehensive leadership training called the "Women's Leadership Forum," which is designed specifically to help women in the automotive aftermarket industry advance in their careers.

By bringing women together for focused leadership training, the event educates, inspires and supports women to thrive in the workplace.

Learning tracks enable participants to focus on the aspects that they are most interested in, whether it is personal development or general leadership. The program also provides an intimate setting for networking, games and building new friendships. Creating a place for SBN members to come together and give each other support, advice and opportunity is an invaluable experience.

Key Highlights:


2:00 – 5:00 pm Onsite Check-in, Tea, Cookies and Activity
5:00 – 6:00 pm  Welcome Reception


8:00 – 4:00 pm  Get your headshot taken
9:20 – 10:20 am  Opening Keynote Session: 2000 Free Days: 3 Mindset Shifts to Live a Radically Intentional Life; Ann Sheu
10:55 – 11:55 am Panel Discussion: The New Leadership Challenge – Advancing Women's Leadership; Abby Rakshit, Moderator; Megan Brobeck, TaiJaune Robinson, and Laura Valdez, Panelists
1:00 – 2:00 pm and 2:30 – 3:30 pm Breakout Session:
  • Defining Your Individual Roadmap; Ann Sheu
  • Walking on the Glass Floor: Seven Essential Qualities of Women Who Lead; Judy Hoberman
5:30 – 6:30 pm Networking Happy Hour
6:30 pm Dinner Event


9:05 – 9:45 am Opening Keynote:#shCANic Movement; Patrice Banks
9:45 – 10:30 am Fireside Chat: Executive Leadership Exchange | Women in Leadership: Lifting Up the Next Generation of Women in Leadership; Melissa Parker-Boudreaux, Moderator; Patrice Banks and Jackie Martin, Speakers
1:00 – 2:00 pm and 2:00 – 3:00 pm    Breakout Sessions:
  • Unleashing Your Unique Potential: Empowering Women to Maximize Their Impact on Business; Rhonda Ware, Esq.
  • Bank On Yourself: Building Financial Planning and Business Acumen as a Leader; Jayme Blasiman


The 2024 SBN Women's Leadership Forum will offer a variety of sessions that will help you as an individual grow in your personal and career journeys. Formats will include interactive workshops, panel discussions, keynotes and much more. Look at the various education formats below, along with a breakdown of each session.


Session Format Format Description
Keynote The keynote will feature expert thought leaders and innovators bringing fresh perspectives and innovative ideas to help elevate and strengthen your leadership skills.
Executive Leadership Exchange - Fireside Chat This event is designed to allow an Emerging Executive an opportunity to engage in a dialogue and Q&A session with a Senior Industry Executive. A senior Industry executive will share their career journey including obstacles, roadblocks, successes through storytelling, best practices and insights.
HR/DEI Panel Discussion The HR/DEI panel discussion will provide specific strategies to increase the representation of women. This session is designed to provide shared solutions for women's engagement within an organization. The panel discussion is designed to deliver actionable content. It is led by an experienced Chief HR Officer and is joined by industry HR/DEI professionals.
Interactive Workshop These sessions are designed to enable discussions of critical issues in a smaller, more intimate gathering and to dive deeper into more complex topics.
Application and Action Planning The Application and Action Planning session is designed to help attendees define specific actions needed to achieve their application. This session will provide a clear picture of the actions that are needed to achieve your goals and a way to track and record progress.


Help your company take advantage several benefits by sponsoring activities and giveaways at the SBN Women's Leadership Forum.

Check-out the opportunities below and secure your sponsorship now.

DoubleTree Hotel
Michael Anderson
c/o SBN/Nicole Bradle
6505 North Interstate 35
Austin, TX 78752


Level Cost


$7,500 - SOLD OUT

Platinum - 2 left



$2,500 - SOLD OUT


$1,000 - 4 left


$500 - 8 Left

Bronze ($500 – x10) - 8 Left

  • Logo included on conference website.
  • Logo included on conference signage.
  • Logo included on attendee t-shirt.
  • Social media shoutout. 

Silver ($1,000 x5) - 4 left

  • Bronze level deliverables, plus:
    • Recognition at Opening Session
    • Recognition at Registration Table

Gold ($2,500 x4) - SOLD OUT

  • Bronze and Silver level deliverables, plus:
    • Additional social media shoutout.
    • Recognition at conference dinner event.
    • Speaking opportunity during conference.
    • Recognition during the 2024 SEMA Show SBN Reception.
    • One (x1) complimentary registration. 

Platinum ($5,000 x2) - 2 left

  • Bronze – Gold level deliverables, plus:
    • Platinum sponsor social media recognition.
    • Sponsor provided video to be shared on SBN social media.
    • Recognition in SBN's membership email.
    • Two (x2) complimentary registrations. 

Title - $7,500 SOLD OUT

  • Bronze – Presenting level deliverables, plus:
    • Prominent logo placement on attendee t-shirt.
    • Logo on attendee badges.
    • Title sponsor social media recognition.
    • Recognition at Opening Session.
    • Specialty drink and table reservation at dinner event.
    • Three (x3) complimentary registrations.







One of the most difficult cases to make is why your company should pay for and allow time-off when it comes to an opportunity like SBN's Women's Leadership Forum. To help give you a head start, we've prepared a 1-page letter to get the ball rolling on having this conversation and why it benefits everybody for you to participate.


Here's a roadmap on how to approach this discussion, along with some important information:

How does this benefit your company?

Attending WFL if a great opportunity for career development but it's also a great opportunity to network with other women in the industry and put the spotlight on your company. We have heard success stories in terms of business development, marketing partnerships and more that have been a direct result of time spent together at WLF.

Multi-Registration Discount:

SBN understands the value in bringing your team to the Forum.  SBN is making it easier to for you to get your team here!  Register 5 women from the same company and the 6th registration is free.  To utilize this method, register your 5 staff and then contact Nicole Bradle at NicoleB@sema.org.

State your Case to Attend:
Tell your Manager why the Women's Leadership Forum is a great opportunity for you and the company. Customize this template based on your goals and those of your company or department.

Target Audience:
It is tailored for all women regardless of age, individual situation or current position held within their company. The forum will provide knowledge and strategies for attendees to succeed in their current positions, as well as motivation and inspiration to take your career to the next level.

How to dress?
Business casual attire is broadly defined as a code of dress that blends traditional business wear with a more relaxed style that's still professional and appropriate for an office environment.

  1. Designed for women in the automotive aftermarket
    Women often struggle in the working world, from being able to say "no" to being respected for one's thoughts and ideas. The challenge is amplified in the male-dominated automotive industry. The comprehensive leadership training brings women who share common struggles in the industry together to address and discuss common challenges.
  2. Breakout sessions + inspiring speakers and informative sessions
    The three-day program includes key note sessions, break out sessions and key assets to provide learning post event from top speakers and experts. Participants can choose breakout sessions that are most important to them. The sessions will focus on providing assistance for both professional leadership and personal development.
  3. Reduced cost for SBN members
    SBN members will receive a reduced rate of $599, compared to the non-SEMA member rate of $799.
  4. Grow your tribe of women allies
    This event is a safe environment for females to come together to express challenges and wins. The varied activities and connections will make attendees feel comfortable and relaxed and help SBN members find 'their people'. Participants will leave with contacts and connections that can serve as support in the future.
  5. Amplify your executive presence
    Many women don't feel comfortable sharing their professional wins or know how to do it in the right way to advance an idea, project or cause. Participants will learn how to fine-tune their presence, build relationships and communicate value that impacts women at all levels in organizations.


The SEMA Businesswomen's Network is a dynamic group of professionals representing the women of SEMA. The SBN oversees the continued development and management of the SEMA Mentoring Program, the Annual SEMA Speed Networking Breakfast, opportunities for SBN Member Networking, SBN Communications, SBN Projects, development of articles and member features, contributes regularly to SEMA Member News, and much more!


Nicole Bradle