Media Trade Conference

February 2-4, 2027 · Orlando, FL

Media Info Manufacturers Info

For more information, contact MPMC's council director Denise Waddingham at deniselw@sema.org.

 

Questions?

Frequently Asked Questions

Manufacturers should share as much detailed information about their product, newest product line, changes in the company or the latest industry trends as possible. Ad sales are not part of the curriculum — in fact, the event rules prohibit anything except editorial discussions, so you can stay focused on promoting your business and developing a relationship with your media representatives.

The event is three full days of 30-minute meetings between manufacturers and media. Meetings run throughout the day with scheduled breaks and a provided lunch, and there are industry events taking place nightly. See the Sample Schedule for a day-by-day outline.

This event attracts hundreds of editorial media representatives, including editors, reporters, freelance journalists, and photographers. Participation is also open to traditional media (print, radio, and television) and new media, including online journalists, bloggers, and e-commerce reporters, who can quickly report on the products they see at the conference.

Each participating manufacturer is assigned one suite at the hotel that has a front “living room” area. You will set up your space and conduct your meetings there. You can also sleep in that same room — just keep it tidy! You are able to book additional sleeping rooms if colleagues will be joining you.

Bringing products is encouraged! Being able to touch, hold, and photograph your products is part of the reason MTC is held in person. Participating manufacturers receive all shipping information and instructions prior to the event.

Yes. Check-in locations for exhibitors and media will be posted on-site — follow the directional signage from the main lobby to receive your badges, welcome packet, and the most up-to-date schedule of meetings.

Exhibitors are encouraged to stop by the SEMA staff support area on-site for additional help. The location will be included in your welcome packet and posted on directional signage.

SEMA staff builds a comprehensive schedule of meetings that best matches the preferences of both media and manufacturers. The first round of schedules is sent about two weeks prior to the event, and manufacturers and media can connect with one another ahead of time. Schedules often change up to arrival, so you will be handed the most up-to-date version at check-in; any on-site changes are sent via your preferred method (text or email).

Still Have Questions?

Contact MPMC's council director Denise Waddingham and the team will be glad to help.

Email Denise

WHO IS MPMC?

The Motorsports Products & Media Council (MPMC) was established specifically for companies involved in manufacturing functional performance parts used in sanctioned racing applications. The MPMC is dedicated to addressing industry-specific issues and to preserving and promoting the motorsports parts industry. MPMC's mission is to provide meaningful solutions to industry-specific issues and challenges, thereby perpetuating the growth and prosperity of motorsports parts manufacturers. MPMC directs its efforts toward industry-related issues, develops programs designed to meet the special needs of performance-parts manufacturers and offers new business and networking opportunities. MPMC also works with SEMA's Public and Government Affairs and technical staffs to address those matters which may affect motorsports parts manufacturers.

JOIN MPMC

MPMC DIRECTOR

Denise Waddingham

Denise Waddingham

deniselw@sema.org
(909) 978-6691