January 25-27, 2022


Media participation is free to all editorial media representatives, including editors, reporters, freelance journalists, and photographers. Participation is also open to tradition media (print, radio, and television) and new media, including online journalists, bloggers, and e-commerce reporters, who can quickly report on the products they see at the conference.

By attending all three days of the conference, journalists can have up to 42 quality meetings (up to 14 each day) with representatives from 100 manufacturers of racing and performance products, such as Edelbrock, COMP Cams, and Eibach, who come prepared to discuss everything from their newest product line to changes at their company to industry trends.

Unlike traditional trade shows, where manufacturers are focused on buyers and making sales, exhibitors are here to conduct quality media interviews and have press materials and people who can answer a reporter's questions, providing reporters a chance to ask the questions they want. It's the most efficient, effective, and affordable way for reporters to get detailed information, specific to their audience's needs and interests, and gather a year's worth of editorial content. Sales are not permitted, but advertising staff may accompany editorial staff in meetings.

Media registration will open in mid-November. At that time, media will be able to select the manufacturers that are most relevant to their editorial needs. The information will be used to create a personalized schedule. Media with additional questions or who would like to be notified when media registration opens should contact Juan Torres at juant@sema.org.

Media Contact

Juan Torres