The PRO Cup Challenge provides restylers with an opportunity to showcase their creativity and have their talents showcased at the SEMA Show in Las Vegas, Nevada. With a focus on encouraging customization of new-model vehicles and raising awareness of vehicle accessorizing to the general public, the competition features packages for a popular new-model vehicle that would take less than 40 hours to execute and a wholesale cost no more than $12,500 to the dealer. Packages are judged on their mass appeal, ease to replicate, and potential profitability. Awards are presented to winners and all those selected to compete will have their vehicles displayed at the 2024 SEMA Show.