The PRO Cup Challenge encourages customization of new-model vehicles and raises the awareness of vehicle accessorizing to the general public. It also encourages dealers to work with restylers to offer accessory packages, as a means for increasing sales and profits.
The competition takes place at the SEMA Show and features restylers showcasing a package for a popular new-model vehicle that would take less than 40 hours to execute and cost no more than $15,000. Packages are judged on their mass appeal, ease to replicate, and potential profitability.
To check out and download the entire 2024 competitors' build sheets, click below:
For an editable build sheet, contact Denise Waddingham, TORA's Council Director, at deniselw@sema.org.
Classic Soft Trim Pittsburgh LLC, an automotive restyling shop in Pittsburgh, Pennsylvania, is the winner of the 2024 SEMA PRO Cup Challenge, a program that raises awareness of vehicle accessorization for new-model vehicles. Classic Soft Trim Pittsburgh LLC won the award for its accessory package for the 2024 Toyota RAV4 XLE Hybrid.
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Auto Sunroof and Leather, an automotive restyling shop in Chester, New York, is the winner of the 2023 SEMA PRO Cup Challenge, a program that raises awareness of vehicle accessorization for new-model vehicles. Auto Sunroof and Leather won the award for its accessory package for the '24 Subaru Crosstrek Premium.
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Automotion Customs Inc., an automotive restyling shop in Warner Robins, Georgia, is the winner of the third SEMA Professional Restylers Organization (PRO) Cup Challenge. Automotion Customs won the award for creating an accessory package for the 2022 Toyota Rav4 XLE that is easy to replicate and ideal for new-car dealers to add mass consumer appeal to their inventory.
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DPS Automotive, an automotive restyling shop in Arlington Heights, Ill., is the winner of the second SEMA Professional Restylers Organization (PRO) Cup Challenge. DPS Automotive won the award for creating an accessory package for the 2022 Volkswagen Atlas that has wide consumer appeal.
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Hear from the 2021 contestants on the reason they enjoyed the competition.
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The SEMA Professional Restylers Organization (PRO) is dedicated exclusively to addressing your needs and building awareness of the benefits of vehicle accessorization. In today's ever-changing market, it is critical that companies involved in vehicle accessorization have a means to address and speak out through a unified voice in issues that influence and impact the restyling industry. PRO is that influential voice.
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